À propos de Sheelah
I am a dynamic Digital Marketing Strategist with over 10years of comprehensive experience, highlighted by a proven track record with industry leaders such as IKEA. My expertise encompasses a broad spectrum of disciplines, including retail marketing, e-commerce strategies, digital transformation & CSR projects.
Central to my professional ethos is a dedication to digital innovation. I have led national digital campaigns that significantly increased unique page views & enhanced content relevancy. My strategic focus is firmly anchored in leveraging data insights to drive decision-making.
Effective collaboration & teamwork are essential to my approach. I pride myself on my ability to coordinate & lead diverse teams, actively engage with stakeholders to ensure alignment & achieve shared objectives. My initiatives have directly contributed to significant digital milestones, such as a 45.6% surge in unique page views on a national homepage, demonstrating my capability to deliver impactful results.
Beyond technical expertise, I am deeply passionate about sustainability. My endeavors range from entrepreneurial ventures in renewable energy to leading CSR initiatives. These efforts underscore my belief in the importance of business as a force for positive change.
I am multilingual, bringing a global perspective. My educational background, with degrees from renowned institutions, has provided me with a comprehensive understanding of both business & digital landscapes.
My entrepreneurial ventures, in NuSWIPE & Prosperity Shop, have further refined my business acumen. At NuSWIPE, the use of Generative AI tools(ChatGPT, Gemini, Perplexity, Co-pilot, Dall-E, Midjourney, Leonardo, Stable Diffusion, Ideogram, Invideo) allowed me to integrate AI-driven insights to draft business plans, create content & develop digital marketing strategies. This blend of entrepreneurship & digital marketing expertise, backed by practical applications of GenAI, positions me as an asset to any team.
Anglais
Bilingue ou natif
Français
Capacité professionnelle complète
Filipino
Bilingue ou natif
Accepte de travailler sur site
Thiais (jusqu’à 40 km), Paris (jusqu’à 30 km)
Expériences
- IKEACountry Digital Content ManagerE-COMMERCEmars 2017 - août 2021 (4 ans et 6 mois)78370 Plaisir, FranceWith the aim of strengthening the IKEA brand, improving search engine relevance, as well as increasing both online & store visits, engagement, conversions and overall customer satisfaction, in an omnichannel (multi-touchpoint) setting, through digital transformation, I assumed the following responsibilities:1. Digital Marketing- National homepage (average visit 3.3M/mo: developed local content strategy, prepared work briefs, optimized content, editorial process and efficiency; and provided insights, recommendations & solutions- Digital Assets Management (DAM): created, reviewed & curated contents, identified & made improvements, CMS integration- Content management, creation and localization, to secure local relevance- Worked closely with different functions (product range, merchandising, SEO, data analysts, CRM, social media & PR, advertising) to secure cross-functional alignment- KPI monitoring with Google Analytics, Beampulse, Omniture, GTMetrix2. Project management- Led 2 revamp projects of the national & local web front-end, conjointly with the Swedish head office and counterparts from several pilot countries: +45.6% unique page views on the homepage and +335.5% on local store pages (GA report)- Actively collaborated and co-created during the 3-year digital transformation journey on the web front-end, with different entities: core team, stakeholders, external agencies (Wunderman, SensioGrey)- change management- Worked closely with all key stakeholders (sales, customer relations & fulfillment, communications, sustainability, business navigation, operations & finance, HR, store board of directors) to secure integration, role definition, common focus and maximum impact: +176.7% page value (GA report)- Played an active role during the different project phases: from planning, to roll out & monitoring, to completion and evaluation- Acted as matrix manager of web editors in 34 stores: developed & conducted training programs, organized periodic national meetings, wrote guidelines
- NuSWIPEProject Manager in webmarketing, innovation & digital communicationsCONSEIL & AUDITseptembre 2022 - Aujourd'hui (3 ans et 9 mois)Paris Metropolitan Area, FranceAfter spearheading entrepreneurial projects in sustainability (renewable energy, plastic waste upcycling) during and upon completion of my executive master's degree, I dedicated my efforts on assisting budding entrepreneurs to:- Draft a business plan- Establish digital marketing strategies (website, social media, newsletter, etc.)As a freelance consultant, I offer:• Project Management in Digital Marketing (content/digital assets, e-commerce, communications)• Conceptualization, development & implementation of digital marketing strategies• Development & management of roadmaps & workflows, resource management• Definition, analysis, monitoring and reporting of KPIs• Cross-functional team leadership
- IKEAMarketing Project ManagerGRANDE DISTRIBUTIONjuillet 2013 - mars 2017 (3 ans et 9 mois)Paris, France1. Operational Marketing- Generated an average increase in loyalty club members of 15%/year, yielding 45% of store’s turnover, through recruitment events, business tie-ups & workshops- Procured knowledge of people's life at home and the local market conditions, through home visits & analysis of marketing studies- Created & managed roadmap based on national priorities & local specificities to achieve KPI goals- Launched web, emailing, sms, street marketing campaigns2. Project Management (simultaneous projects)- Coordinated the project “Free shuttle” (55 seats) from Paris to the store: generated €2.32M additional turnover with 30.39% returning customers- Created & led the CSR team (21 members), trained 28.76% of co-workers & improved waste sorting rate from 53% to 73% within a year- Initiated & spearheaded community/social projects:
- La Fondation Abbé Pierre: furnished 18 apartments for the homeless
- Le Rire Médecin: charitable sale
- Les Restos du coeur: charity dinner show for 450 beneficiaries
- Albert Chenevier Hospital: renovation of palliative care family lounge
- Henri Mondor Hospital: renovation of receiving area, immunology dept.
- Le Grain de sel: renovation of premises, yearly donation of toys
- Initiated & spearheaded environmental projects:- Jardinier amateur in collaboration with city government
- Collect campaigns with Eco-systems for recycling of appliances & electronic devices
- Installed manual compactors for cups, cans & plastic bottles provided by CFKD Environnement
- Spearheaded “Ressource Chain”, circular economy project in collaboration with the head office & external partners- created & managed the internal newsletter of the store in collaboration with HR3. Webmarketing- Improved store’s web visit share fr 10.58% to 14.93% through content marketing strategy, e-mailing, FB, commercial & marketing campaigns, KPI analysis & optimization- Created & managed content for digital & print- Provided training to web editors4. In charge of Press relations (Le Parisien, Val de Marne Info) and paid ads (print & digital).
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Formations
- Executive Master, Digital Innovation and Entrepreneurial LeadershipESCP Business School2022The Executive Master in Digital Innovation and Entrepreneurial Leadership (Master of Science) is an experiential journey and intensive immersion into digital innovation and entrepreneurship to shape and drive the digital transformation currently taking place. The modules took place in different cities, amidst the covid-stricken world we were living in at that time (2020/2021). I had the wonderful opportunity to learn in various settings and formats in Berlin, London, Oxford, Turin, Milan, Dubai and Silicon Valley. The most exciting part is the rich diversity of both the cohort and resource speakers coming from different industries, and demonstrating different expertises.
- Executive Bachelor's degree, Webmarketing and Digital Communications Project ManagerVisiplus Academy2022Difficile aujourd’hui de parler de stratégie de communication sans penser digital. Le numérique est devenu omniprésent avec une digitalisation massive des médias et des entreprises. L’objectif des marques, des prises de parole qui arrivent au bon moment et au bon endroit via des stratégies qui se veulent plus proches des consommateurs et de leurs attentes. Le rôle de Responsable de projet web et communication digitale devient alors un rôle crucial, qui implique de mettre de l’ordre dans les prises de parole d'une marque, et surtout d’y apporter de la cohérence au service d’objectifs de vente et de notoriété.
Certifications
- Prompt EngineeringPromptmaster2023