À propos de Maxime
Bonjour et bienvenue sur mon profil !
Je suis expert en acquisition digitale depuis 8 ans, bilingue en anglais, diplômé d’un Master en Marketing Digital (PGE – IESEG).
Après plusieurs années en agences, j’accompagne aujourd’hui entreprises et indépendants dans la mise en place de stratégies PPC performantes, durables et rentables.
🔵 1. SEA — Publicité sur moteurs de recherche & marketplaces
Google Ads · Microsoft Ads · Amazon Ads
- Création & optimisation de campagnes Search / Shopping / Performance Max
- Stratégies d’acquisition orientées ROI & croissance
- Analyse avancée, tests A/B, optimisation continue
- Suivi des conversions & reporting clair et exploitable
🟣 2. SMA — Publicité sur réseaux sociaux
Meta Ads (Facebook & Instagram) · Pinterest Ads
- Acquisition & retargeting
- Stratégie d’audience et structuration des campagnes
- Optimisation des funnels de conversion
- Valorisation de vos visuels & messages publicitaires
🟠 3. Formation & Conseil PPC
Formation Ads · Analyse de comptes
- Sessions sur mesure (débutants → avancés)
- Audit complet + recommandations opérationnelles
- Mise à niveau technique : tracking, structure, optimisation
Idéal pour devenir autonome ou internaliser votre acquisition !
🎯 4. Consultant Stratégique Marketing
Je peux également vous accompagner sur la vision globale de votre acquisition :
- Définition de votre stratégie PPC,
- Structuration de votre écosystème publicitaire,
- Recommandations tactiques actionnables,
- Plan d’action clair et orienté performance.
📩 Disponible pour missions ponctuelles ou long terme.
Réponse rapide et accompagnement professionnel garanti.
🔗 LinkedIn : linkedin.com/in/maxime-chevalier98/
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Espagnol
Capacité professionnelle limitée
Indonésien
Notions
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- InarixMarketing ManagerHIGH TECHmai 2023 - octobre 2025 (2 ans et 5 mois)Paris, FranceRecruited to create and structure the Marketing department from scratch within a highly complex and technical environment: agricultural high-tech, AI, and computer vision.I joined a company with strong technological expertise but no existing marketing vision or foundations, and led the full construction of the marketing strategy and operations:- Market analysis, target definition, positioning, and long-term marketing strategy- Creation of all foundational marketing assets: website, videos, advertising materials, brand content, and sales support tools- Budget management, ROI-driven decision-making, and department profitability- Recruitment and management of external resources (freelancers, interns, service providers)Beyond pure marketing, the role evolved into a cross-functional and strategic position, interacting with operations and logistics:- Contribution to packaging design, sourcing, and supplier coordination- Management of technical equipment procurement for client deployment and distributionI was also responsible for brand visibility and industry presence:- Press relations and public relations with specialized agricultural and tech media- Organization and execution of professional trade shows, from stand design to on-site execution, client relations, and partnership developmentOn the content and activation side:- Field visits to capture customer testimonials, video production and editing- Content distribution strategy (videos, newsletters, campaigns)- Implementation of marketing automation workflows and structured lead nurturingThis role required autonomy, strategic vision, operational execution, and the ability to translate complex technology into clear, valuable messaging for the market.
- Superbolt (SGS Agency)Growth Marketing ManagerAGENCE & SSIIoctobre 2022 - avril 2023 (7 mois)Paris, FranceGrowth Marketing Manager assigned to the largest account of the agency (>$1M+ YoY advertising budget):- Managing intercontinental team of designers & copywriters on a daily basis- Managing lead for all creative assets- Weekly and quarterly deck reporting- Weekly strategy expansion and/or consolidation- Main point of contact for creative-related or operational requests or issues- Search engine strategy lead- Cross-channel budget, bidding strategy, funnel & creative optimization- Building and managing multi-channel marketing strategies to drive incremental results that directly impact the top line of clients’ businesses. UX halo effect construction to replenish the client’s acquisition funnel through A/B testing and creative iterations for specific audience segments- Strategy elaboration & operational implementation on Meta, Adroll, Pinterest, Google Ads (Search, Display, Youtube, Pmax), Klaviyo and Liveintent- Influencer marketing content management (UGC)Designated Google Expert of the Paris agency:- Google lead for multiple large scale audits- Responsible for the upkeep of the Google Premier Partner status of the agency- Training newly recruited managers and associates to Search Engine Advertising- Audited and reworked our own agency’s account- Special cross-team projects r.e Google AdsTangible results - Diamond Industry Highlights:- Pinterest channel uplift for main client (ROAS x10)- Blended ROAS improved by 0.2- Heavy CTR uplift (x2+) on search engines after reworking the account- Shifted audiences to a higher AOV trendTangible results - Credit Card Industry Highlights:- Very successful brand launch in a competitive US market, which had an actual CPL 3x lower than the client-targeted CPL and 5x lower than our upper-management CPL predictions- Engaging creatives and messaging, CTR was sitting on top of it's market on Meta Ads
- L-Agence-Communication.frChef de Projet DigitalCONSEIL & AUDIToctobre 2019 - août 2020 (10 mois)Lille, FranceFaucon Marketing, which then became L-agence-communication.fr, welcomed me for a year as a digital project manager in the context of an apprenticeship contract to finalize my bachelor studies.🔶 An End-to-end Digital Strategy Consultant for VSE/SME :- Full end-to-end project management from lead generation up to delivery, performing complete services to customers, including costing, negotiating contracts, and projects execution.- Consulting in digital marketing: full communication plan development📜The problematic bachelor’s memoire thesis was the following : “How to effectively develop a communication plan for a VSE/SME?” (Which I invite you to read below if you know French!)🔶 A Business Developer :- Daily call for tenders answering and negotiating across multiple platforms- Tradeshow attendance- Weekly phone prospect researching session- Online commercial targeted solicitation📢 Prospection results : 15 companies were welcomed within the agency's portfolio resulting from my initiatives💲 Benefits results : Contributed to more than ¼ of the company’s net profit that year🔶 Internal & External Management :- Regular project & strategy briefing to the internal team- Played my part in the re-branding of the company (Design, concept, naming, implemented new types of services and supporting the re-launch of the brand)- Supervision over internal or external interns, graphists, web developers and chief redactor- Managing and publishing online tendering / Collaborators negotiation and selection🔶 My area of expertise : Google Adwords- In charge of over a dozen company accounts, including ours- Hosted coachings and knowledge transfer concerning Google Adwords💲 Triple-digit ROI obtained for each clientThis apprenticeship was greatly rewarding, giving me the opportunity to experience every aspect of a project manager within a digital marketing agency.
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Formations
- Master Grande Ecole Programme, Major Marketing DigitalIESEG School of ManagementOpen électives : Global Digital Strategies / Managing Innovation in the Digital Era
- Bachelor (Double Diplôme) : Commerce, Management et GestionEGC Lille (CCI)
Certifications
- Harvard Business Mentor : Strategy Planning & ExecutionHarvard Business Mentor2020
- Cambridge Niveau C1Cambridge University2017