Erica Nieminen

start up & business developer


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Rejoignez la communauté Malt pour découvrir le profil complet de Erica Nieminen
Rejoignez la communauté Malt pour découvrir le profil complet de Erica Nieminen

Compétences (7)

Erica en quelques mots

I’m a curious problem solver and an entrepreneur passionate about the digital, fashion and the sharing economy. My entrepreneurial and e-commerce experience mixed with my past as an athlete gives me a mix of tools and capabilities to help you with business development, start up consulting and creative problem solving.

As an result from these experiences I have developed the following capabilities:
- Start up: consulting, creation, network
- Business Model: consulting, challenging,
- Business Plan, creation, consulting, best-practices, guidance, challenging and improvement
- Business Development in a dynamic and digital environment
- Creative Problem Solving
- Social Media strategy
- Competitive intelligence, benchmark and influence
- Strategic positionnement: analyzing, improving, implementing


octobre 2017 - Aujourd'hui | Paris, France

Mode & cosmétiques


CEO & Co-founder

Clothèque is a start-up revolutionizing how we consumer fashion in a more sustainable way. Clothèque offers fashion for rent via monthly subscriptions and one-time rentals with a focus on Nordic design.

I've been a part of creating a new concept from the validation of the idea to redaction of the business plan until implementation, negotiations of partnerships, prospecting clients, creating commercial strategies and successfully launching the business.
août 2016 - septembre 2017 | Paris, France


Sarenza Sa

On-site marketing & CRM executive

Launching of the site
• Part of the team launching the Finnish website in 2016
• Giving strategic advice on the localization based on cultural knowledge and research of the Finnish
• Developing & implementing strategies for localization of the content, CRM, social media and diverse
different projects

Web content management:
• Responsible for all visual and editorial content on the website.
• Creation of regular promotional campaigns.
• Analyzing and reporting the site’s KPIs.
• URL creation and optimizing based on SEO best practises.
• Analyzing of consumer experience & behavior
• Responsible for testing and implementing site-improvements and content optimizing.

E-mail marketing & CRM:
• Weekly newsletters customized for the Finnish market.
• Segmentation & A/B-testing
• Optimizing loyalty emails as well as transactional emails.
• Analyzing and reporting the e-mail’s KPIs.
• Adobe Campaign
juillet 2014 - août 2015 | Vaasa, Finlande



CEO & Co-founder

Co-founded and operated a seasonal summer café food truck selling filled crêpes and coffee. Responsible for business development, budgeting, marketing, customer relationships, day-to-day operation of the business (creation of our menus, preparing and making our items, inventory, customer service, transportation of the truck etc.

Recommandations externes



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