À propos de Daria
Anglais
Bilingue ou natif
Français
Capacité professionnelle complète
Russe
Bilingue ou natif
Italien
Capacité professionnelle limitée
Expériences
- JOONE ParisInternational Marketing ManagerSANTÉ & BIEN-ÊTREavril 2022 - décembre 2022 (8 mois)Paris, FranceDeveloping marketing plans, including pricing strategies and promotion plans designed to meet specific business goalsResponsible for aligning the brand voice and aesthetic and ensuring the creative content production across the different functions (trade, e-comm, digital, media, pr, influencers)Increasing brand awareness in target destinationsDeveloping and collaborating strategies and workflows with independent contractors, agencies and internal divisions : managing up to 10 peopleAnalysing data and reports to assess market trends and competitor activities in an overseas marketConducting research on foreign markets to identify opportunities for expansion
- bdTeam.io
Sur Malt
Digital Project Manager // ConsultantCONSEIL & AUDITavril 2020 - Aujourd'hui (6 ans et 1 mois)Paris, FranceDigital & commerce audit. Identification of weaknesses and opportunities to drive digital growth for one of Wellness Hub clients (the name of the client cannot be disclosed).- Audit of the brand digital ecosystem (focus on the website)
- Exploration of growth opportunities to develop online sales and boost brand's digital presence
- Overview of potential brand's tech partners, tools for a digital team
- Yves RocherDigital Communications StrategistMODE & COSMÉTIQUESmars 2020 - décembre 2021 (1 an et 10 mois)Responsible for aligning the brand voice and aesthetic and ensuring the creative content production across the different functions (trade, e-comm, digital, media, pr, influencers)Increasing brand awareness in target destinations= +50% ecom revenues= +15% social community growth worldwide
Avis
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Formations
- MSC in Luxury ManagementInstitut Français de la Mode2017Participated in projects in product management (Hermès Watches) and brand strategy (Agent Provocateur, Bobbi Brown, L’Oréal). Won a competition for operational marketing strategy for Dior Parfum, presented at LVMH headquarters.
- M.A JournalismUNIVERSITY OF RUSSIAN ACADEMY OF EDUCATION, MOSCOW2011
Certifications
- Fashion and Sustainability certificateLondon School of Fashion2018
- The Fundamentals of Digital MarketingGoogle Garage2019