Aurélien B.

Supporting TikTok Live on the #GimmeTheMic campaign to elevate emerging music talents via Iytro agency

- Strategic support for the development of 3 Asian artists on TikTok

- Campaign ideation, digital activation, and playlist strategy tailored to each artist

- Successfully helped turn a TikTok-born track into a broader success on DSPs

- Performance analysis and culturally informed recommendations

- Close collaboration with TikTok teams and key music industry stakeholders

+2000 coaching sessions and masterclasses delivered with leading independent artists, offering tailor-made guidance to help them navigate creative and strategic challenges, connect with local audiences, and grow at every stage of their career

Because Music is an independent record label with headquarters in Paris and London. The Because Music label was an instant hit thanks to the worldwide release of the album "Dimanche à Bamako" by Malian stars Amadou & Mariam. Other prestigious artists also joined the label from the beginning, in particular Keziah Jones, les Rita Mitsouko and Manu Chao. Because Music has allowed new artists to flourish, such as Charlotte Gainsbourg or Justice who have sold hundreds of thousands of albums throughout the world. Because Music has also carved a name for itself in urban music thanks to artists such as Sefyu, Keny Arkana, Médine and more recently Booba. The huge success of French artists has naturally attracted international signings such as The Klaxons, Moby, Prince, Badbadnotgood, Major Lazer.