Bienvenue sur le profil Malt de Adrien !
Localisation et déplacement
- Localisation
- Paris, France
- Peut travailler dans vos locaux à
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- Paris et 50km autour
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Compétences (8)
Adrien en quelques mots
En parallèle, je souhaite vous faire profiter de mon expérience de Growth Hacker B2B, avec une expertise en web marketing, web analytics et référencement.
Je peux vous aider dans votre stratégie de développement, en appliquant les principes Lean Stratup et Design Thinking pour trouver de nouveaux relais de croissance - notamment à international.
Expériences
IBM - IBM Group
High tech
External Communication and Press Relations Officer
Details of the experience :
- Implementation of e-reputation, business intelligence and monitoring tools and solutions : Netvibes, Argus de la presse.
- Revision of KPI reporting and daily community management practices.
- Spreading 2.0 initiatives into the whole multicanal strategy : CRM, HR, Custumers insights, SEO etc.
- Creation, integration and diffusion of multimedia editorial content : blogs notes, infography, videos, live conference.
- Taking part into a new website launching with proposals of new editorial line and social media optimization.
- Making employees aware about digital environment and collaborative tools through survey, workshops and guidelines documents.
BforBank - Groupe Crédit Agricole
Banque & assurances
Community Manager
Details of the experience :
- Implementation of e-reputation, business intelligence and monitoring tools and solutions : Netvibes, Argus de la presse.
- Revision of KPI reporting and daily community management practices.
- Spreading 2.0 initiatives into the whole multicanal strategy : CRM, HR, Custumers insights, SEO etc.
- Creation, integration and diffusion of multimedia editorial content : blogs notes, infography, videos, live conference.
- Taking part into a new website launching with proposals of new editorial line and social media optimization.
- Making employees aware about digital environment and collaborative tools through survey, workshops and guidelines documents.
Euler Hermes - Hermès
Banque & assurances
Group Digital Officer
- Define & rollout digital strategy on corporate websites (Webmastering, content management, traffic acquisition - SEO/SEA, technical evolutions, lead generation, web design, growth hacking strategy)
- Build customer journey throughout websites, around a customer centric approach
- Empower a local digital network (around 42 countries)
DIGITAL PERFORMANCE STRATEGY
- Revamp EH Web analytics strategy – Tracking, Analytics, Reporting.
FUNCTIONAL EVOLUTIONS
- Define, supervise, monitor new technical evolutions to leverage CMS capabilities
SOCIAL MEDIA STRATEGY
- Rollout Social Media Strategy (social media guidelines, social media governance, deployment of local initiatives)
INTRANET STRATEGY
- Revamp EH Group Intranet
- Coordinate & Empower local digital network (7 regional intranets)
2 recommandations externes
Consultez les recommandations qu'a reçues Adrien