Yawen D.

Designed and delivered bespoke luxury travel and lifestyle experiences for premium and private clients, focusing on relationship-building and long-term trust. Acted as the main point of contact for high-value cli ents, managing expectations, communication, and real-ti me problem solving. Coordinated multi-country partners and on-site logistics, operating in fast-moving, high-expectation environments. Developed the Chinese premium client market and managed cross-cultural communication across international c ontexts.

Led the strategy and execution of brand, community, an d field events designed to increase brand visibility, audience engagem ent, and market presence. Planned and delivered large-scale events (1,000+ attendees), positioning events as a channel to attract new audiences and strengthen brand credibility. Partnered with brands, creators, and communities to activate targeted audiences through experiential and field marketing initiatives. Owned event objectives, timelines, budgets, and post-event learnings to continuously improve impact. Coordinated suppliers, venues, and cross-functional part ners, providing on-site leadership in high-pressure environments.

Led local market entry and brand activation strategy through experiential initiatives and in-person events. Organized influencer and media events to support go-to-market visibility and brand positioning. Increased local brand awareness from 10% to 60% and established partnerships with key retailers and venues.