À propos de William
With over 14 years' experience in digital advertising and SaaS Enterprise platforms, I've developed international client portfolios at Havas, Publicis and Canal+.
Organised and proactive, I'm an expert in sales enablement and sales strategies.
Certified in Google Marketing Platform and The Trade Desk, I have managed teams and organised training courses for 6 years. My skills in business development, data analysis, project management and negotiation make me a multitasking profile.
I excel in client success and account management across search, video, social,and programmatic display. I have a proven track record in campaign management, working with agencies, publishers,and brands.
Fluent in French and English. As a team leader for 6 years, I fostered collaboration and innovation.
In my previous experience, I was able to increase tool adoption, maintain a high contract renewal rate and exceed sales targets. I'm looking for new challenges in digital that I could contribute to any Ad-tech, Media Agency, Publishers or Small Business.
Available ASAP, I am committed to maximising campaign ROI and client satisfaction.
KEY SKILLS AND COMPETENCIES INCLUDE
Business development | Client facing experience | Active team contributor | Solid data analysis | Project management | Shrewd negotiator | Resilient problem solver | Strong organiser | Keen eye for detail | Team Management
CERTIFICATIONS
MS Office ECDL | TikTok | LinkedIn | Twitter | Google Marketing Platform | The Trade Desk
Allemand
Capacité professionnelle limitée
Arménien
Bilingue ou natif
Anglais
Bilingue ou natif
Français
Bilingue ou natif
Accepte de travailler sur site
Paris (jusqu’à 50 km), Paris (jusqu’à 15 km)
Expériences
- Paragone.aiSENIOR CUSTOMER SUCCESS MANAGERRÉSEAUX SOCIAUXmai 2021 - janvier 2024 (2 ans et 8 mois)Paris, FranceCoordinating with 3 Product & Technical Managers to review & improve customer experience.Collaborating with 3 Sales Directors to assist as Sales Enablement new customers. Led 3 digital projects from initiation to completion, promoting the value of the products Increased Top Brands’ platform usage by 35% including SNCF, SAMSUNG, UEFA, Longchamp, Canal+, Editis, EDF, Yves Rocher by delivering actionable training and educational materials Increased client renewal retention to above 90% for 27 highly strategic accounts in 2021 including Havas, Publicis, OMD, Group M Exceeded quarterly upsell targets by 20% in 2022 (up to 600k€ / Quarter)
- Nano Interactive GMBHSenior Account ManagerAGENCE & SSIImars 2018 - mars 2020 (2 ans)Paris, FranceDeveloped a bespoke regional client servicing for Agencies, Clients Direct & Retails(Bouygues Telecom, Total, PSA, Old El Paso, Speedy, Poulpeo, CNED, Havas Voyage, VW, Mercedes…)Weekly reports to the MD France about FR Global Activity, Revenue & Delivery ForecastActed as a primary expert for FR campaigns optimization (realistic KPI, seasonality, Keywords, whitelists...)Managed “At risk” clients and participated in recovery effort to set long term partnershipsReduced by 20% Internal SLA with developing quality control procedures for campaign implementationsInnovated processes & supports (Campaign Launches turn around, Product Specs, Analysis)Developed from scratch automation of campaign tracking & reporting insights from DBM through Power BIInvolved on header-bidding integration with publishers to develop Nano’s private market place (PMP)
- FreeWheelAccount DirectorAGENCE & SSIImars 2016 - mars 2018 (2 ans)Paris, FranceOperated as a primary senior contact and advocated for associated business partnersNew business: External face of Freewheel in industry organizations, (Sales meetings & Demos)Partnered closely with Client’s IT team to accomplish the API on boarding process within the deadlinePrivate Consultant: Clear understanding of agencies workflows and strategic thinking to save time and resources allocationProject management: ensured successful process implementation, as maintained compliance with all scope and cost specifications.Provided support, direction & education to Adazzle Product & Dev teams for strategic precisions and trading desk campaign managementConducted training sessions for executives and key decision makers (agency & publisher) to encourage the platform usageLed monthly reviews: Maximized client servicing with deep insights report & analysis including support, deliveries and users need
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Formations
- Master in Management “Grande Ecole” programESC Clermont Business School2011• Specialty Marketing – E-business in learning
- Bachelor in Economics and ManagementParis X Nanterre University2009• Specialty Econometrics and Modeling
Certifications
- Microsoft Office Specialist (MOS) MasterECDL2011