William Nazarethian

programmatic advertising expert

Peut se déplacer à Paris, Paris

  • 48.8546
  • 2.34771
Proposer un projet La mission ne démarrera que si vous acceptez le devis de William.
Proposer un projet La mission ne démarrera que si vous acceptez le devis de William.

Localisation et déplacement

Paris, France
Peut travailler dans vos locaux à
  • Paris et 50km autour
  • Paris et 15km autour


Secteur d'activité
  • Agence & SSII
  • Presse & médias
  • E-commerce




Compétences (15)

William en quelques mots


Expert en publicité digitale, j'ai eu différentes responsabilités durant ces 8 dernières années en France et aux UK. (Display, Social, Mobile Web / Mobile InApp...)

Spécialisé en Programmatic Advertising, de part ma rigueur et mon esprit d’équipe, j'ai pu fournir un client servicing de qualité à des collaborateurs ayant beaucoup d'attente en matière de ROI.
Trilingue Français, Anglais et Arménien, j'ai eu la chance de manager des équipes internationales en agences média mais également chez des régies publicitaires et partenaires e-commerces.

Pour toute question complémentaire, n’hésitez pas a me contacter. .

William Nazarethian


Nano Interactive GMBH

Agence & SSII

Senior Account Manager

Paris, France

mars 2018 - mars 2020

• Developed a bespoke regional client servicing for Agencies, Clients Direct & Retails
(Bouygues Telecom, Total, PSA, Old El Paso, Speedy, Poulpeo, CNED, Havas Voyage, VW, Mercedes…)
• Weekly reports to the MD France about FR Global Activity, Revenue & Delivery Forecast
• Acted as a primary expert for FR campaigns optimization (realistic KPI, seasonality, Keywords, whitelists...)
• Managed “At risk” clients and participated in recovery effort to set long term partnerships
• Reduced by 20% Internal SLA with developing quality control procedures for campaign implementations
• Innovated processes & supports (Campaign Launches turn around, Product Specs, Analysis)
• Developed from scratch automation of campaign tracking & reporting insights from DBM through Power BI
• Involved on header-bidding integration with publishers to develop Nano’s private market place (PMP)


Agence & SSII

Account Director

Paris, France

mars 2016 - mars 2018

• Operated as a primary senior contact and advocated for associated business partners
• New business: External face of Freewheel in industry organizations, (Sales meetings & Demos)
• Partnered closely with Client’s IT team to accomplish the API on boarding process within the deadline
• Private Consultant: Clear understanding of agencies workflows and strategic thinking to save time and resources allocation
• Project management: ensured successful process implementation, as maintained compliance with all scope and cost specifications.
• Provided support, direction & education to Adazzle Product & Dev teams for strategic precisions and trading desk campaign management
• Conducted training sessions for executives and key decision makers (agency & publisher) to encourage the platform usage
• Led monthly reviews: Maximized client servicing with deep insights report & analysis including support, deliveries and users need


Agence & SSII

Senior Account Manager

Cité de Londres, Royaume-Uni

décembre 2012 - mars 2016

• Revenue increase: Proactive on campaigns up selling with real incremental income generated as a result (Marks & Spencer, GiffGaff, Western Union, Monarch, Miele, EDF, Tesco, TotalJobs, Vodafone…)
• Contribution to all areas of the business: revenue forecasting, budget monitoring and reporting.
• Client support: End of campaign reports with analysis and insights to expose campaign results
• Client facing: Identifying new opportunities to increase revenue on the back of bespoken analyses
• Lead & assist in coaching, managing, and educating Campaign Managers, helping to support campaigns
• Identified K£800/Quarter incremental Retail revenue through a bespoke performance forecasting Model built from scratch (K&Co, Very, Littlewoods, Isme)

CIAO from LeGuide.com


Traffic Manager

Cité de Londres, Royaume-Uni

décembre 2011 - octobre 2012

Recommandations externes