Description

Program Director specializing in luxury clienteling and CRM transformation programs, with 10+ years of experience delivering high-impact Salesforce initiatives for leading maisons including Christian Dior Couture, Cartier, Louboutin, and Van Cleef & Arpels.

I lead complex, multi-country programs where data, sales associate adoption, governance, and business outcomes must align — managing multimillion-euro portfolios and large international teams to deliver measurable improvements in client engagement and retail performance.

My expertise sits at the intersection of Salesforce CRM, luxury retail operations, and program governance, with a strong focus on adoption, change management, and sustainable value creation beyond go-live.

Now based in Dubai, I advise and lead retail organizations on clienteling strategy, CRM transformation, and large-scale program delivery.

Langues

Français
Bilingue ou natif
Anglais
Bilingue ou natif
Espagnol
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Dubai (jusqu’à 50 km)

Christian Dior Couture
IT Lead SFOA
AGENCE & SSII
octobre 2023 - septembre 2025 (1 an et 11 mois)
Paris, France
Led a €3M program that successfully migrated all Chinese clients to a new, locally rebuilt Salesforce ecosystem. Managed a team of more than 50 resources spread across China, Israel & France mostly, to ensure on-time and under-budget delivery. Key achievements included ensuring business continuity for Chinese users/Clients and establishing a robust, locally managed Salesforce environment.
Salesforce Conduite du changement Clienteling strategy Digital Transformation Project Management
Air Liquide Healthcare
Salesforce Program PMO
AGENCE & SSII
avril 2023 - septembre 2023 (5 mois)
Paris, France
Successfully contributed to a complex Salesforce transition program involving 6 IT projects, a change of integrator, and internal team restructuring. Helped manage a €1.5M budget and coordinated 60+ resources to deliver a seamless transition. Activities included planning and executing knowledge transfer, onboarding new teams, and establishing/tracking KPIs and SLAs.
VO2 GROUP
IT Program manager
CONSEIL & AUDIT
octobre 2018 - février 2021 (2 ans et 4 mois)
Paris, France
Contributed to projects frameworks creation & Managed Clienteling projects & program based on Salesforce with a cumulated €4.5M budget, leading large teams (such as Dior's with 29 resources); delivered on time & significantly improving Sales associate experience before, during & after the sales ceremony.