Tiphaine Lanneluc

•Institutional Alignment & Public Sector Partnerships: Pilot the "Grow with Google" programme in France, aligning corporate priorities with broader societal and institutional impact goals.

• Targeted Audience Engagement & Paid Campaigns: Oversee the planning, creation, and delivery of targeted, high-quality social and influencer campaigns promoting digital skilling programmes to student demographics. Plan and execute cost-effective paid social media strategies to maximise visibility and audience reach.

• Political Sensitivity & Reputational Safeguards: Steer the multi-platform social amplification (organic and paid) for Google's high-profile partnership with France Travail (the French governmental employment agency). Ensure all campaign messaging and audiovisual output adhere to the strict political sensitivities and reputational safeguards required for top-tier public-private collaborations.

• ● Strategic Governance & Audience Growth: Architected and steered the sustainable growth strategy for YouTube's regional handles across EMEA. Surpassed annual strategic objectives (OKRs) including the growing YouTube Africa's audience on Instagram 10x in just 6 months, through rigorous data-informed decision-making.

• ● Audiovisual Production Oversight: Directed the design and delivery of high-quality audiovisual content (20+ formats/weekly), notably leading the paid amplification strategy for YouTube Shorts

in France, tailoring video formats and styles to specific platform requirements and audience behaviours.

• ● Team Leadership & Capacity Building: Mentored and supervised a multidisciplinary team of junior strategists, external contractors, and videographers. Restructured operational processes to break silos, accelerate production, and ensure the delivery of complex, time-sensitive audiovisual projects.

• ● AI-Powered Tool Development & Data Optimisation: Engineered three proprietary AI tools to automate creative assessment, forecast social performance and monitor creator brand safety at scale (now being deployed by technical teams across YouTube globally).

• ● Multi-Platform Social Strategy & Analytics: Defined the global editorial strategy across owned channels (YouTube, Instagram, TikTok, X), achieving a 9% YoY organic growth and 1.3M weekly engagements. Established KPIs, drove social listening, and utilised advanced analytics platforms to shift tone of voice and develop recurring content franchises tailored to Gen Z algorithms.

• ● High-Volume Audiovisual Production Workflows: Overseen the end-to-end design and delivery of over 600+ high-quality multimedia assets. Managed the entire production lifecycle—from briefing and scripting to filming, editing, and final distribution—ensuring all outputs met Google grade standards.

• ● AI for Creativity Pioneering: Developed a 100% AI-powered end-to-end social campaign for Gemini in France. Created a social data analysis automation tool to speed up reporting time (3h+/weekly saved on average). Trained 65+ Googlers on AI thanks to 2x custom programs I developed - "Star AIcademy" and the "Battle of the Brands" workshops.

• ● Strategic Video Storytelling & Talent Vetting: Directed complex, cross-functional video productions such as the "Culture Thread" franchise in collaboration. Managed rigorous talent vetting and onboarded Tier 1 celebrities (including Yara Shahidi, Alessia Cara and YunJin from K-pop band Le SSerafim), generating 3M+ organic views.

• ● Paid Social Campaign Management: Built new forecasting models to better calibrate media investment, resulting in a 75% reduction in Cost Per Engagement (CPE)

• ● Complex Stakeholder Co-Productions: Advised and collaborated with senior leadership at global institutions (Louvre, NASA, WWF) to translate their complex missions into social formats. Autonomously led a highly visible video/social collaboration with NASA around life beyond earth with YouTube influencer Astrokobi, 7M+ video views across all social platforms.