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Tchèque
Bilingue ou natif
Expériences
- AnimalcareE-commerce specialistoctobre 2025 - Aujourd'hui (8 mois)Gestion de marketplaces (Amazon & Zooplus)Optimisation du setup et des ventes sur Amazon et ZooplusPréparation des catalogues produits et mise en ligne des fichesOptimisation SEO des fiches produits et de la visibilité des marquesCréation et optimisation de contenus marketing, incluant A+ ContentCoordination interne et résolution des problématiques opérationnellesSuivi des performances, KPI, budgets marketing et dépenses médiaReporting clair et synthétique
- eBay UK,Growth Marketing Managerjanvier 2023 - janvier 2025 (2 ans)• Owned and planned six-fgure Google Ads budgets, providing strategic guidance on optimal spend allocation and performance strategy.• Led paid campaigns for major seasonal activations (e.g., Black Friday, Love Island), contributing to +30% subscription growth YoY.• Grew Consideration visits by 64% through SEM restructuring, creative A/B testing, and refned audience segmentation.• Launched creator partnerships, increasing reach and acquisition at sub-target CAC.• Built GA4 + Tableau dashboards to track ROAS and funnel KPIs and inform media adjustments.• Coordinated agencies and global partners across UK + Australia to align messaging and performance targets.
- Optimist Agency,Social Media & Project Managerjanvier 2022 - janvier 2023 (1 an)Prague, Czechia• Managed social media strategies and campaigns for global brand ŠKODA AUTO, enhancing online presence and engagement.• Advised regional markets on paid campaign planning and execution to ensure brand consistency and performance alignment across 20+ countries.• Developed and optimized multi-channel marketing plans and paid strategies across Meta, TikTok, Google, and LinkedIn.• Translated data insights into actionable media optimizations, improving ROI by +55% and overall campaign efciency.• Aligned creative, media, and analytics teams to deliver integrated marketing campaigns on time and within performance targets.
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Formations
- Master of Business ManagementESERP Business & Law School2012Master of Business Management
- Bachelor of Business AdministrationCMI ESMA2008Bachelor of Business Administration