Teresa Karrer

Defined the product vision with a focus on the supply side (campsites and park operators), driving the company from late scale-up to growth stage with +30% CAGR and achieving French Tech Next40 recognition. Led the development of ENJOY, our next-generation supplier platform for internal users and 3000+ active partners to manage listings, inventory, pricing, and billing. Strongly influenced global architecture and data structure. Built automation tools, streamlining supply operations, reducing structural costs, ensuring compliant invoicing & reconciliation, automating business payments, optimizing cash flow & working capital efficiency. Drove key off-the-shelf technology integrations such as Adyen for Platforms and Hubspot Sales and CRM Hubs with Pandadoc via Zapier, rapidly boosting team productivity. Orchestrated a major M&A migration from the due diligence stage. Aligning multiple financial and operational systems across markets, ensuring a smooth transition and doubling the group's EBITDA. Ensured cross-functional collaboration across 4 European offices while managing a senior product owner. Bridged strategy and execution: Acted as a strategic leader and a hands-on product owner managing roadmap, backlog, and delivery while collaborating with C-level stakeholders and reporting to the CEO.

Defined and drove the product vision and strategy for both the driver and car owner segments & growth ambitions. Built and coached a team of 4 Product Managers and 2 Designers. Fostered a culture of innovation & continuous learning. Implemented frameworks for product discovery, prioritization, and KPI tracking. Evangelized Agile and Lean transformation on organization level, as well as customer-centric thinking. Led full re-platforming of the website, iOS app, and Android app with 2M+ users, enhancing performance, scalability, and user experience. Optimized pricing and search algorithms increasing conversion rates and driving +10 points turnover.

Led the transformation of the legacy Books Creation Studio into a mobile-first web app. Drove product discovery and delivery of an AI-powered auto-fill algorithm, drastically reducing book creation time, increasing 3X studio to checkout click-through rate and 2X mobile sales share. Rolled out new studio across all book formats, ensuring perfect integration with the physical product fabrication line. Managed a business analyst to ensure data-driven insights and collaboration across teams. Collaborated with senior stakeholders to drive product vision.