Bienvenue sur le profil Malt de Tala !
Localisation et déplacement
- Localisation
- Paris, France
- Peut travailler dans vos locaux à
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- Paris et 50km autour
Préférences
- Durée de mission
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- entre 1 et 3 mois
- entre 3 et 6 mois
- ≥ 6 mois
- Secteur d'activité
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- Cinéma & audiovisuel
- Culture
- Divertissements & loisirs
- Hôtellerie
- Luxe
+4 autres
Vérifications
Charte du freelance Malt signée
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Langues
Catégories
Compétences (27)
Tala en quelques mots
From: Tala Chakargi <>
Date: Wed, May 5, 2021 at 6:30 PM
Subject: Re: HR Contact Hennessy
To: Benoit SIMON <>
With over 15 years of experience in communication and branding in Paris and Montréal, I have a background in advertising before spending 7 years as Head of Communication at MAKE UP FOR EVER (LVMH). Since 2016, I have been consulting and was lucky to do so in different industries:fashion, beauty, luxury perfume and luxury spirits, this made me developed many expertise areas as: - Talent relationship and a360 vision on how to collaborate with them on different projects - Strong ties with creative communitiesand agencies (music, art, fashion, movie, artists, agents, actors etc…) - Strong story-teller toarticulate and sell creative concept that meet brand strategies and briefs tothird parties (VIPs, collabs, endorsements, product placements) - Understanding of the mediaand the communication landscape and being able to adapt strategies according toresult needed - Image & businessoriented During the lockdown, I alsodecided to take classes on digital marketing to strengthen my knowledge and Italian. Perfectly bilingual in Frenchand English, I also have a good level in German and Spanish and I can conversein Arabic and Italian.
Expériences
Horace (Olbo) - Horace (Olbo)
Mode & cosmétiques
Global Communication director
Communication strategies for launches and brand positionning
Social media and Influences strategies
Budget plannification and management
Market opening
Byredo
Mode & cosmétiques
Acting Head of Communication
Communication strategy for launches and brand positionning
Social media and Influences strategies
Budget plannification and management
PRs
MAKE UP FOR EVER
Mode & cosmétiques
Head of communication Europe
-Press & public relations : Organization of 1st international press trip for the brand: 10 French top magazines, budget 80K €, media equivalency obtained: 600K€, ROIx6; organization of 30+ press days per year, new markets launches, management of the brand “backstage passes”: fashion, theatre, music, TV, corporate philanthropy.
-Management: supervision of 3 PR agencies and of 3: annual budget ~450k€, 13 countries, advertising equivalency of the obtained press clippings in 2015 (digital + written press): 4.2M€.
Freelance
Mode & cosmétiques
Communication consultant - En tant que freelance
- BY KILIAN, Estee Lauder - Global communication manager on a posting
- ESSIUS, www.essius.com - Communication Strategy for the Swiss luxury menswear brand
- VENICE GROUP, Montreal - Communication Strategy for the hospitality group. Including a branding and image strategy for the five venues (Venice, Boho, Clandestino,Broken Coconut, Paperplane, Olivias)
- Created best spoke communication strategies for influencers for a luxury brand from the ESTEE LAUDER group.
Recommandations externes
Consultez les recommandations qu'a reçues Tala