Susan Brown

Provide strategic communications counsel, including messaging and narrative development, media relations strategy, issues, crisis & reputation management, internal communications, brand, corporate transformation, and executive communications. Expertise Spans: Aviation, Technology, Professional Services, Manufacturing, Optical, CPG, Crisis & Reputation Management.

• Serve as fractional Vice President, Crisis Communications for Kenyon International Emergency Services. Lead global team, oversee strategy and training as well as client relations focusing on issues and crisis preparedness and management.

• Developed brand messaging platform for new product, launching globally with 85% key media engagement.

• Advising $2B+ global clothing manufacturer on communications team structure, communications best practices, strategic planning, serve as part of communications Advisory Council which included CEO.

Led global corporate communications function and team of 12. Member of executive leadership team, driving global internal and external communications, executive communications, reputation management, issues and crisis, and social media for $5B global health and wellness company.

• Benchmarked function against best-in-class, evaluating alignment to corporate goals and structure.

• Realigned Communications Center of Excellence strategy supporting corporate transformation, achieved 20% cost savings.

• Identified and mitigated global reputational issues including review and update of crisis communications process.

Led global corporate communications strategy and function managing executive communications, reputation management, issues and crisis, public relations, internal communications, social media, brand, and content for Fortune 80 global protein leader. Built and led a team of 32, managed $14M+ budget.

• Led communications for global corporate transformation included revision of corporate messaging and narrative refresh, strengthened brand positioning and increasing global profile.

• Revamped internal communications including corporate intranet, increasing engagement by 22%.

• Instituted integrated content creation and management system across all communications channels, ensuring pipeline of compelling content and increasing overall stakeholder engagement by 62%.