Shravan Murali

• • Assessed social media platforms for 10+ brands and developed a video first content strategy which focussed on increasing short-form video content by 40% for better reach and brand visibility.

• • Formulated an organic strategy and used video content to expand organic reach to new audiences and thereby reduced paid boosting spend by 70%.

• • Created and managed post copies for X/Twitter for 10+ countries.

• • Utilised Talkwalker and Facelift for social listening and identifying issues and engagement trends and for 10+ brands.

• • Analysed 5+ competitors' marketing activities and social media profiles to understand their strategies during high-impact matches (football) or during promotional periods.

• • Conducted SEO audits for 4+ websites using Google Search Console, Semrush and GA4 to improve organic traffic and website performance.

• • Organised Marketing & Sales Summit in Budapest and Cologne, managing hotel bookings, logistics and stakeholder management for 30+ employees from 10 countries.

• • Conducted monthly market research to analyse the entertainment industry and competitors to create newsletters for internal communication for 300+ employees.

• • Directly assisted the VP – Marketing & Sales and Digital Marketing manager on high impact marketing & sales projects, campaigns and marketing events.

• • Produced multi-channel monthly sales reports for Benelux and Central Europe.

• • Maintained 95%+ accuracy serving as policy analyst owning the end-to-end policy lifecycle in the aviation team.

• • Drafted and issued policy documents with regulatory compliance and adherence to SLAs.

• • Cross-functional collaboration with 4+ AXA XL teams to enhance policy procedures.

• • Collaboration with internal teams for communication strategies and newsletter creation.

• • Implemented process improvements and trained and mentored 5 new hires.

• • Reel content creator on Instagram with 935K+ views in the last 60 days with an engagement rate of over 5.5% with a reach across 505K+ accounts.

• • Shooting, editing and publishing short-form content on Instagram and YouTube with high focus on mobile-first production trends and strategies.