À propos de Sarah
Consultante indépendante spécialisée dans les programmes de fidélité, le développement de partenariats et les stratégies d’engagement client dans les secteurs travel, hospitality, fintech et services financiers.
Je dispose de plus de 15 ans d’expérience en marketing stratégique, développement commercial et marketing digital au sein de grands groupes internationaux tels que Accor, Saxo Bank, Société Générale et Mercer (Marsh McLennan).
Depuis 2022, j’accompagne le Groupe Accor dans le développement de partenariats pour le programme de fidélité ALL – Accor Live Limitless, l’un des plus grands écosystèmes de fidélité dans l’hôtellerie.
J’accompagne les entreprises pour :
- concevoir et développer des programmes de fidélité
- structurer des écosystèmes de partenaires
- améliorer la rétention et l’engagement client
- développer de nouvelles sources de revenus et de croissance
- piloter des stratégies marketing et growth
J’interviens aussi bien en stratégie qu’en mise en œuvre opérationnelle.
Independent consultant specialising in loyalty programmes, strategic partnerships and customer engagement strategies within the travel, hospitality, fintech and financial services industries.
I bring more than 15 years of experience in strategic marketing, business development and digital marketing, working with international organisations such as Accor, Saxo Bank, Société Générale and Mercer (Marsh McLennan).
Since 2022, I have been supporting Accor Group in developing partnerships for the ALL – Accor Live Limitless loyalty programme, one of the largest hospitality loyalty ecosystems.
I help companies to:
- design and launch loyalty programmes
- develop strategic partnership ecosystems
- improve customer retention and engagement
- identify new growth and revenue opportunities
- implement marketing and growth strategies
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Capacité professionnelle complète
Accepte de travailler sur site
Paris (jusqu’à 10 km)
Expériences
- ACCOR - Programme de fidélité ALLIndependent Consultant – Loyalty & PartnershipsHÔTELLERIEaoût 2022 - Aujourd'hui (3 ans et 10 mois)Issy-les-Moulineaux, France
- Development and management of strategic partnerships across Europe and North Africa
- Design and implementation of marketing activation plans
- Development of new strategic partnerships
- Loyalty acquisition and retention programmes for co-branded credit cards (€2M budget)
- Customer engagement strategy for the ALL Plus subscription programme
- Saxo BankMarketing ManagerBANQUE & ASSURANCESseptembre 2018 - septembre 2022 (3 ans et 11 mois)Paris, France
- Definition and operational execution of local marketing strategy aligned with Group strategic guidelines
- New business development: selection, implementation, and monitoring of online and offline acquisition levers, as well as sector-specific commercial initiatives
- Responsibility for brand image development, reputation management, and external communication (collaboration with internal Group teams and management of local PR agencies and media partners)
- User and customer experience: collaboration with Product, Platform, and Services teams to improve the overall offer
- Communication and customer integration during the merger between Saxo Bank and BinckBank N.V, including product and pricing offer redesign and legal entity merger (September 2019 – May 2021)
- Société GénéraleDigital marketing ManagerBANQUE & ASSURANCESnovembre 2017 - septembre 2018 (10 mois)Paris, France
- Customer acquisition, engagement, and retention campaigns
- Optimisation of customer journeys and conversion funnels
- Acquisition campaigns targeting Professionals and Corporate markets
- Innovation projects and startup partnerships
- Digital offer improvement projects for Société Générale Group
Avis
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Formations
- Bac SLycée Descartes (Rabat)2006
- Prépa grandes écoles - voie SIPECOM (Paris)2008