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Sarah Aoustin

stratégie digitale & brand content (beauté & luxe)

Paris, France

  • 48.8546
  • 2.3477
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Préférences

Déplacement
Travaille en partie dans vos locaux et en partie en télétravail
Zone d'activité
Paris et 10km autour
Durée de mission
  • ≤ 1 semaine
  • ≤ 1 mois
  • entre 1 et 3 mois
Secteur d'activité
  • Santé & bien-être
  • Vins & Spiritueux
  • Mode & cosmétiques
  • Luxe
Taille d'entreprise
  • 2 - 10 personnes
  • 11 - 49 personnes
  • 50 - 249 personnes
  • 250 - 999 personnes
  • 1000 - 4999 personnes
+1 autres

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Influence

Rejoignez la communauté Malt pour découvrir le profil complet de Sarah Aoustin
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Compétences (30)

Sarah en quelques mots

Plus de 8 ans en digital au sein de grands groupes internationaux de cosmétiques: Estée Lauder, Giorgio Armani, Diesel Fragrances à L’Oréal Luxe.

Mes domaines d'expertise: branding, social media, brand content, influence, E-commerce.

En tant que freelance ma mission principale est d'aider les marques à exprimer leur identité sur le digital, d'identifier les relais d'influence, d'accroitre leur visibilité et leurs communautés, d'augmenter leur trafic et leur conversion en ligne.

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8+ years experience in digital for international cosmetics & luxury brands: Estée Lauder, Giorgio Armani, Diesel Fragrances à L’Oréal Luxe.

My areas of expertise: branding, digital & social media strategy, brand content, influence, E-commerce.

As a freelance my main mission is to help brands to express their identity digitally, identify & grow their communities, drive traffic and increase conversion to maximize profitability.

Portfolio

Portfolio uniquement accessible aux membres

Expériences

avril 2016 - septembre 2019 | Paris, France

Mode & cosmétiques

Estée Lauder Companies (Estée Lauder)- Estée Lauder

Digital and creative manager - Responsable digital et création

Drive creation of regionally relevant digital campaign & assets linked with consumer marketing plan to meet EMEA needs & opportunities

STRATEGY & PRODUCTION
-Regional digital campaigns development: Create campaigns and content for the EMEA region with the support of external creative partners (3 axis: Skincare, Makeup & Fragrance) in collaboration with Global Brand
-Insights-driven & innovative concepts: Imagine concepts based on Consumer Insights, Data & Trends
-Storytelling: Propose messaging & copy according to media strategies
-Lead on creative direction & content production from Print to Digital (Out Of Home, Advertorial, Brand Content, Digital & social assets...)
-Lead on Strategy, Budget, Key milestones, Agencies & Creative freelances Management
-E-RP/Influence: influencers profiles casting, content production, management & guidelines for influencers (creative direction, content creation & orchestration)
-Digital & social media recommendations: media planning & formats (platform specific basis: videos formats, visuals, display banners, social media paid formats, newsletters & website assets) and propose content activation plans according to marketing objectives.

LOCAL DIGITAL & CREATIVE GUIDANCE
- Local marketing campaigns guidance (storytelling & image): 18 markets (western & emerging markets)
- Develop Digital assets in collaboration with markets (seasonal & festive marketing, local relevant campaigns & activations, influencers guidelines)
- Participate in building Social media & influencers on-going strategy and content (briefing, casting, storytelling, creative direction)
- Provide Out Of Home and Mall Media guidelines
- Ensure cross function with all key departments across EMEA Consumer Engagement, Marketing, PR and collaborate with Global Brand teams in NY
- Management of 1 to 2 digital coordinators
décembre 2012 - mars 2016 | Levallois-Perret, France

Mode & cosmétiques

L'Oreal Luxe (Giorgio Armani)- L'Oréal Groupe

Digital & Brand content manager - Responsable digital & brand content

DIGITAL CAMPAIGNS FOR FRAGRANCES & BEAUTY:
- Build Global strategies and activations across all brand digital touch points such as Media, Social Media, Content creation, Website/E-commerce, SEO, Display, PR & influencers operations.
- Manage, plan and create Global digital campaigns working with creative & technical external partners (Armani Sì & Armani Code franchises, Makeup axis, Beauty Tutorials, Seasonal activations)

BRAND CONTENT:
- Create content from the concept to the post-production: editorial, interviews, digital videos, beauty tutorials and tips, «behind the scenes », animated formats (animated Gifs), visuals (creation, pictures),
- Develop complementary assets according to the activation such as CRM, media and website tools: newsletters, display banners, social media formats, landing page, website assets, micro site.

INTERNATIONAL MARKETS RECOMMENDATIONS :
- Provide toolkits and localization guidelines to markets and zones (EMEA, APAC, North America..) to ensure brand consistency & optimize performance (Creative, Media, Social Media, EPR & Ebusiness recommendations)
- Ensure cross function with all key departments across Communication/PR, Retail, Visual Merchandising and Marketing teams, and collaborate with Giorgio Armani Fashion House,
- Digital mentoring of Executives & Evangelization on a day-to-day basis

DATA:
- Develop a dashboard to measure Global social performances on monthly basis including key figures for internal team/ top management,
- Analyze Data including social media & sites KPIs
février 2012 - août 2012 | Levallois-Perret, France

Mode & cosmétiques

L'Oreal Luxe (Diesel fragrances)- L'Oréal Groupe

Chef de projet digital et communication - Digital & Communication project manager

DIGITAL CAMPAIGNS:
- Help on international digital launches strategy (Only the Brave Tattoo, and Loverdose Eau de Toilette)

DIGITAL PROJECT MANAGEMENT:
- Manage the editorial platform Diesel Fragrances Factory
- Produce Brand Content (editorial, video, pictures, illustrations, display banners)
- Develop Facebook Applications
- Organize contests and UGC operations
- E-PR/influencers activations

SOCIAL MEDIA MANAGEMENT:
- Manage Global social media accounts & editorial calendars with external agency (Facebook, YouTube, twitter)

EXTERNAL AND INTERNAL COMMUNICATION:
- Create the Loverdose Eau de Toilette press kit
- Help on shooting with Magazines
- Copywriting & storytelling for Press release, and internal websites

DATA:
- Analyze data including social media & sites kpis, benchmarking

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