Description

What has always driven me is the intersection between strategic thinking and real execution : where ideas become decisions and decisions become results.

Over 10+ years across strategy consulting, financial services, investment and industrial venture building, I've built one conviction : impact happens in the field, not in the slides. Assessing opportunities, structuring business cases, opening new markets, launching new ventures - that's what I actually do.

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Français
Bilingue ou natif
Arabe
Bilingue ou natif

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

InnovX, OCP Group
Strategy Senior Manager
février 2024 - Aujourd'hui (2 ans et 5 mois)
Casablanca, Morocco
Supporting InnovX's venture building and deep-tech incubations across energy, tech, chemicals and agriculture sectors
• • Supported the founder of a new tech venture from ideation to launch, refining the business model design, structuring the go-to market strategy and building the investment memo that unlocked $9M in Capex and enabled the launch of 3 POCs,
• • Led the end-to-end feasibility and investment case for a new elemental phosphorus production unit, delivering industrialization scenarios and a robust financial model to support a strategic capital investment decision,
• • Led a team of 4 consultants on deep-tech opportunity assessments: assessed market potential of $250M TAM(2025) (industry 4.0), crafted the value proposition, built the business plan and secured key partnership (1 LoI signed).
Attijariwafa Bank (Pan-African Bank)
Project Leader in Strategy
février 2021 - février 2024 (3 ans)
Casablanca, Morocco
Supporting Attijariwafa Bank's (AWB) international growth & development agenda
• • Led the structuring and launch of a bancassurance JV (Egypt-Morocco) : building the business-case (+4.6x revenue growth potential), negotiations and operational rollout,
• • Designed and executed 4-year strategic plans across 3 African subsidiaries, contributing to the Group NBI share from 29% to 34%,
• • Built and executed Asia-Africa market-entry strategy : launched 6 Chinese desks across the West African subsidiaries and onboarded +100 Chinese corporates.
Accenture Strategy (Strategy consulting firm)
Strategy Senior Consultant
janvier 2017 - janvier 2021 (4 ans)
Paris, France
Growth strategy / wallet sizing Project supporting SGCIB's front-office growth agenda by identifying new revenue drivers
• • Conducted a portfolio segmentation and wallet sizing to identify high-potential client and cross-selling opportunities,
• • Redesigned the client coverage model, breaking silos and aligning sales & structuring teams on growth priorities,
• • Leveraged an AI-based wallet sizing

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INSEAD –Business Strategy & Finance Executive Program
2020
INSEAD –Business Strategy & Finance Executive Program
Master Grande Ecole
Neoma Business School
2016
Master Grande Ecole

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