Paul Gregg

Working exclusively with the Largest Automotive OEM Group to delineate and propel the Global Digital Media 360° Strategy under the guidance of the Global Head of Digital across 35 markets. Tasked with enhancing the Digital Acceleration and maturity of markets using bespoke auditing frameworks. Holding the responsibility for the Global Joint Business Plan in partnership with Google, overseeing an investment exceeding 1 billion USD worldwide. Spearheading the establishment and execution of the global Paid Search Modern Search initiative with an investment surpassing 130 million USD. Facilitating the integration of Automation and leveraging cutting-edge AI and ML tools. Promoting the worldwide adoption of DCO, Privacy-First Measurement, Data Clean Room audience modeling, and Responsible Media practices including carbon offsetting.

Working in the Centre of Excellence I create integrated Global Digital Strategies for

Global Clients (Nestlé, Kimberly Clark, Accor Hotels).

• Creation of Global Measurement Frameworks (KPIs)

• Coordination across local markets to ensure Strategy is implemented

• Creation of playbooks on how to execute Global Strategy locally

• Quarterly Business Reviews

• Follow project profitability / team management

• Writing of detailed Scopes of Work / Staff Plans

• Participating in New Business pitches

• French lead for WPP | ACE (Amazon Centre of Excellence) offer:

• Piloting integrated Amazon Strategies

Responsible for the Online Marketing of 3 business units inside Transatel.

• Definition of Measurement Framework

• Creation of Paid Search Strategy