À propos de Morgane
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Bilingue ou natif
Anglais
Capacité professionnelle complète
Expériences
- QontoInterim VP AcquisitionBANQUE & ASSURANCESjuin 2024 - février 2025 (8 mois)Paris, FranceTransition manager for a team of 50+ across Paid Acquisition, SEO, Website, and Growth Engineering. Defined the global strategy and OKRs in close collaboration with the CRO. Audited acquisition setup, restructured Outbound & Prospect Journey teams, and coached 4 direct reports. Owned a multi-million euro budget and drove cross-functional adoption of performance KPIs.
- HoraceGrowth DirectorE-COMMERCEoctobre 2022 - mai 2024 (1 an et 7 mois)Paris, FranceBuilt and scaled acquisition & CRM strategy. Managed full-funnel performance and branding mix for sustainable growth.
- Back MarketMedia DirectorHIGH TECHnovembre 2017 - mars 2022 (4 ans et 4 mois)Paris, FranceOversaw €100M+ cross-channel media budget (search, social, TV, OOH, display) across 16 markets. Launched 10 new markets including Japan and major EU countries. Built the in-house media team from scratch (20+ people) and developed hybrid strategies balancing performance and brand goals. Collaborated with top media vendors and internal teams to scale both revenue and margin KPIS.
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Formations
- Master's in Marketing.Montpellier Business School2010Master's in Marketing.
- Bachelor in Business Studies.Staffordshire University2008Bachelor in Business Studies.