À propos de Maxime
Marketing Consultant specialized in Digital & Growth Marketing
If you're looking to create/reposition your brand, boost your awareness, drive traffic, or increase conversions, I am the right person to help you.
Indeed, after working at the Belgian leading marketing consultancy office for 5 years (House of Marketing) and for one of the world's leading FMCG for 4 years (AB-Inbev), I am now helping Startups, SMEs and Corporate companies outperform their objectives by helping them shape strategies and tactics that reconcile marketing with results and growth.
What I can do for you:
🚀 Craft winning strategies: Develop comprehensive Growth Marketing Strategies, Digital Marketing Plans, and Brand Strategies tailored to your unique objectives.
💡 Improve your funnel: Overse every facet of the Digital Marketing Funnel, from your website's first impression to the final conversion, including expertise in Analytics, Inbound, CRM, SEA, SEO, Facebook Ads, Email Marketing Automation, etc.
🔥Creating impactful campaigns: From ideation to execution, managing end-to-end campaign workflows, defining the 'Job to be Done' while ensuring seamless collaboration with agencies and stakeholders.
🔧 CMO or Marketing manager Ad-interim: Stepping in to bridge gaps, I help create growth marketing strategies, declined in comprehensive marketing plan aimed at reaching your marketing objective.
Why me?
What sets me apart is my ability to understand my client's unique needs and develop customized strategies that drive tangible business results.
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Néerlandais
Capacité professionnelle complète
Espagnol
Capacité professionnelle complète
Accepte de travailler sur site
Bruxelles (jusqu’à 50 km), Liège (jusqu’à 50 km), Namur (jusqu’à 50 km)
Expériences
- Kaizen AgencyFreelanceCONSEIL & AUDITjuillet 2023 - Aujourd'hui (2 ans et 11 mois)Kaizen agency is an agency that is focussed on creating value to its clients by leveraging its expertise in branding, campaign management, digital marketing and AI automation.Our objective is to boost growth of your company and help you save more time, so you can focus on your core business.We use the SOSTAC methodology (Situation analysis, Objectives, Strategy, Tactics, Action, Control) to create the right blend of strategy and action plan to reach your objectives and deliver results. Our approach involves constant testing of digital tactics to unlock the ones that works best and then leverage AI to bring the best ROI's.Projects:✎ Jan 2024 - Feb 2023: B2B Marketing Automation :- Creation of personae- Creation of lead scoring system- Set-up and implementation of automation allowing to scrap and enriched profiles of prospects based on companies and buyer intents (Phantombuster and Make)- Creation and implementation of icebreaker tailored to the prospects information and persona, leveraged with a multi-channel automation approach (Lemlist) leading to increased reach-out and sales meetings.✎ Jul 2023 - December 2023: Marketing consulting assignment for a Premium Burger chain involving :- Development & implementation of new brand strategy & identity (Brand platform, VBBP,Visual positioning, TOV, visual guidelines)- Development & implementation of comprehensive digital marketing strategies & tactics aiming to increase restaurants attendance via online booking- Set-up of tracking (Google tag Manager), analytics (Google Analytics 4) and reporting (Google Data Studio)- Set-up and emplemntation of SEO strategy (Semrush, Ahref)- Set-up of automation flow, leveraging AI, to get and answers clients comments/reviews automatically, with human validation before posting the answer resulting in 10h saved/months (Make / Integromat).
- Anheuser-Busch InBevHead of Brand Expansion - Europeaoût 2021 - mars 2023 (1 an et 8 mois)Louvain, BelgiqueBoosting the power of our brand portfolio beyond the liquid, whilst delivering incremental topline by multiplying consumer touchpoints with innovative merchandising, services and experiences that reinforce brand purpose. Responsibilities:
- Leading the business and P&L ownership
- Managing a team of 4 direct reports
- Brand strategy management and expansion
- Set-up of operational agreements and strategic planning
- Leading long-term licensing strategy for the global brands in Europe
- Anheuser-Busch InBevSenior Brand Manager Jupiler and DiekirchGRANDE DISTRIBUTIONjanvier 2019 - juillet 2021 (2 ans et 6 mois)Leuven, BelgiumResponsible for platform activations and ATL communication for Jupiler in Belgium. Experienced in creating brand strategy, above and below-the-line communication strategies and plans, leading to innovative, creative, and impactful campaigns, activations and innovation. Led awards winning campaigns resulting in penetration, volume, and brand equity increase.
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Formations
- 6 Weeks Growth Hacking Evening Course, Growth HackingGrowth Tribe Academy20186 Weeks Growth Hacking Evening Course, Growth Hacking
- Master's Degree, Marketing/Marketing Management, GeneralVlerick Business School2014Master's Degree, Marketing/Marketing Management, General
Certifications
- Make Intermediate ExpertMake
- Email MarketingHubspot2018