Marthe-Camille Lamy

• Managing the Social Media & Influencer Marketing department and investments (french market)

• Running press relations and events to boost product launches

• Dealing with the full funnel strategy on paid social – certified by META "Media Planning Professional"

• Collecting, curating and leveraging content from the Group's ecosystem to build each French banner's narrative (2) - certified by META "Creative Strategist"

• Project Lead on Ray-Ban Meta 23

• Change management during the Essilor Luxottica acquisition

• Training : Management - Leadership - Public Speaking - Harvard Manage Mentor (e.g : Change Management, Crisis Management, Diversity Inclusion and Belonging, Strategic Thinking ...) ENGLISH C1 level : experimented and autonomous user

• Managing social media and all global cross-platform content strategies

• Mastering the paid social strategy

• Managing brand influencer strategy and relationships with over 100 talents, enlarging the talent pool, targeting new customers

• Running social listening and communicating strategic insights

• Social trainer and speaker for internal events (+400 participants)

L'OREAL PARIS – RUINART – VENTE PRIVEE – LAURENT MARIOTTE – MONSHOWROOM – COTY – LU – FINDUS – CARTE NOIRE

• Mastering Social Media Strategy, Paid Social Strategy and Brand Content Management

• Attending key events to capture content as needed (e.g : The International Brush Contest with Ines de la Fressange for L'Oréal Paris)

• Crisis management – managing sensitive issues to maintain company's good reputation (eg : LU)

• Managing content creation process, facilitating existing projects and providing creative suggestions for new projects

• Tracking key reporting metrics and providing weekly/monthly/annual reports and campaign recaps to team leadership.

• Maintaining ongoing social and digital media technology research to stay current with platform evolutions and impacts for clients