Marius Foerster

As a strategic advisor for MyTalent, I developed a scalable B2B sales framework and pipeline management strategy specifically designed to target German companies facing critical talent shortages. I engineered targeted demand-generation campaigns to expand market reach and successfully positioned MyTalent's cross-border Employer of Record (EoR) model as a premier solution for international hiring. Additionally, I refined the platform's commercial messaging to effectively communicate the compliance, cost, and speed advantages of integrating international, German-speaking professionals into domestic teams.

In this role, I partnered closely with the founding team during the pre-seed phase to architect a comprehensive financial model and business plan, which successfully led to securing public funding and institutional grants. Alongside the financial foundation, I designed and executed a strategic communication and positioning plan to introduce Sorbit's relationship-intelligence platform to the market. Furthermore, I focused on ecosystem building by identifying and negotiating strategic partnerships with key stakeholders to validate product-market fit and drive early adoption.

Developed and implemented AI-driven sales strategies to enhance lead generation, pipeline quality, and forecasting accuracy. Leveraged automation and predictive analytics to identify high-value opportunities and shorten sales cycles. Collaborated with Product and Marketing to integrate conversational AI and personalization tools into customer outreach, improving engagement and conversion rates. Mentored sales professionals on AI-assisted selling techniques and ethical use of automation to boost productivity and customer trust.