Maheswari Boddu

• • Led competitor and brand analysis across 20+ partners, consolidating reports that directly shaped the platform's brand positioning and onboarding strategy.

• • Developed marketing and content materials including briefs, one-pagers and brand pages, in close collaboration with the team, ensuring consistent brand storytelling across all partner touchpoints.

• • Prepared monthly performance reports tracking key sell-out indicators by brand, identifying trends and translating data into clear recommendations for the team.

• • Coordinated internal events and partner activation sessions, managing logistics, retailer seeding and post-event follow-up communications end to end.

• • Managed 360° project activations from concept to execution, aligning creative agencies, coordinating pre/post-production and ensuring on-time, on-brief delivery across 10+ brand partnership campaigns.

• • Created and translated product content pages and pitch materials, adapting brand voice for diverse audiences across EU and Indian markets.

• • Animated a community of 10+ partner CEOs and business stakeholders, building genuine relationships through regular touchpoints, events and tailored content.

• • Represented the brand at VivaTech and 7 industry events, supporting retailer engagement, managing seeding logistics and driving post-event community follow-up.

• • Built a strong analytical foundation, working with data, structured reporting and cross-functional collaboration in a fast-moving Agile environment.