À propos de Lucie
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Expériences
- GarantmeHead of MarketingBANQUE & ASSURANCESseptembre 2022 - Aujourd'hui (3 ans et 9 mois)Paris, FranceGarantme is an Insurtech. The company is building the first end-to-end insurance platform to help real estate agencies manage their rental process seamlessly.Managing a dynamic team of 10 experts across four key verticals : Automation, Acquisition, Conversion and BrandMain missions:✔️ Develop and mentor a high-performing team, fostering a collaborative and innovative culture✔️ Formulate and execute comprehensive marketing strategies aligned with business objectives✔️ Collaborate with Product, Sales, Operations to ensure seamless integration of marketing initiatives✔️ Monitor key performance indicators (KPIs) to measure the success of campaigns✔️ Identify opportunities for continuous improvement on product, brand or growth sides
- JenjiHead of Global MarketingEDITION DE LOGICIELSjanvier 2021 - août 2022 (1 an et 7 mois)Paris, FranceJenji is one of the leading enterprise specialised in expense management solution.✔️Develop and unify communication, branding & content strategies✔️Increase brand awareness accross all our markets (France, Switzerland, Benelux, Germany for Europe, and APAC region)✔️Define editorial strategy and work on thought leadership✔️Iterate marketing growth strategy✔️Setup marketing automation campaigns & tools, and then update the sales funnel✔️Accelerate lead acquisition and customer retention for each region✔️Own the invested budget and marketing KPIs✔️Manage the international marketing team and work on employee development/retention (10 persons in total: Content and SEO; ASO and Acquisition; Field and Growth Marketing teams)
- ComSense AgencyMarketing ConsultantCONSEIL & AUDITseptembre 2020 - novembre 2021 (1 an et 3 mois)ComSenSe is a concultantcy agency specialized in though leadership establishment, events content creation and communication actions.> Design and execute website> Ensure design deliverables for internal and external usage> Help maintain and update our brand styleguide and toolkit> Ensure both business vision and customer expectations are met
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Formations
- MBA International ManagementESCAET Business School2015Corporate Industry & Marketing Digital
- BachelorBuskerud University College Norway2013Bachelor Marketing & Entrepreneurship
Certifications
- Google AdwordsGoogle Analytics for Business2020
- Inbound MarketingHubSpot Academy2020