Description

With more than 10 years of experience both in Scaleups from the French tech Next 40, and at Google, I bring to you my Strong Sales, Marketing (Brand + Growth) and Digital Strategy expertise acquired through 6 years of Digital Marketing roles at Google and over 4 years of Marketing leadership positions at Getaround and Ankorstore, global and well funded marketplaces ($1bn+ valuations).

Over the past 10 years I managed several international teams located in countries all over Europe, and worked on problematic such as Team Structuration, Brand Building, Hyper Growth, Community Building, Audience Segmentation, and even Rebranding / Launch of a new International Brand.

I would be happy to help you in any Marketing challenge you are facing.

Langues

Français
Bilingue ou natif
Anglais
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Ankorstore
Global Head Of Brand Marketing
E-COMMERCE
janvier 2022 - mars 2023 (1 an et 2 mois)
Paris, France
Ankorstore is the #1 wholesale Marketplace in Europe for independent retailers and brands. It raised $280M in January 2022 at a $2Bn valuation.

Led the Central Brand Marketing team of Ankorstore / Launched our new Brand / Structured our Brand Strategy / Community Strategy

Brand Strategy, PR&Com, Media Buying, Events (online + Offline + Website), Social Media, Community building, Content, Measurement, local activation

FR / DE / UK / IT / ES / NL / Nordics
brand strategy brand marketing Marketplace E-commerce Réseaux sociaux marketing opérationnel Relations presse Content marketing
Getaround (ex Drivy)
Europe Head of Growth
E-COMMERCE
février 2020 - janvier 2022 (1 an et 11 mois)
Paris, France
Getaround is the World Carsharing leading platform. It operates in 8 countries in Europe and the US. Acquired Drivy - Europe Carsharing leading platform - in 2019, and Nabobil - Norwegian Carsharing leading platform - in 2019. Became Public in December 2022.

Led the Growth Marketing Team / Launched the Hourly pricing / Pivot from Country to City Focus Strategy / Full Connect Focus

SEO, Paid Acquisition, CRM, Affiliate and Partnerships - Supply Marketing/ Events and Demand Marketing / User segmentation Squad Booking Board Member

FR / DE / ES / UK / BE
E-commerce Marketplace growth Growth marketing Acquisition SEO Marketing Strategy CRM
Getaround (ex Drivy)
Europe Head of Acquisition
E-COMMERCE
avril 2019 - février 2020 (10 mois)
Paris, France
Getaround is the World Carsharing leading platform. It operates in 8 countries in Europe and the US. Acquired Drivy - Europe Carsharing leading platform - in 2019, and Nabobil - Norwegian Carsharing leading platform - in 2019. Became Public in December 2022.

Leading the Acquisition team / Rebranding from Drivy to Getaround / LTV strategy

Social Media campaigns, Perfomance Campaigns, CRM, Partnerships and Online / Offline Measurement

FR / DE / ES / UK / BE
Social Media Marketing CRM Acquisition trafic Strategic Partnerships Marketplace E-commerce

Consulter toutes les expériences de Lucas

Soyez le premier à recommander Lucas

Contribuez à la réussite de ce freelance en partageant votre expérience de collaboration avec lui.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

S’inscrire pour les voir

Master of International Business
Hult International Business School
2012
Master, International Business
Bac+4, Corporate Finance and Strategy
INSEEC Group (ECE)
2011
Bac+4, Corporate Finance and Strategy

Consultez la formation qu'a suivie Lucas

Consultant Marketing

Lucas Machin

Directeur Marketing et E-Commerce - ex "Next40"

À propos de Lucas

Expériences

Recommandations

Ces profils de freelance correspondent également à vos critères

Formations

Compétences (38)

Catégories