Liv Croes

360° project leadership: Lead 8–15 concurrent luxury fashion & beauty campaigns, delivering end-to-end execution from strategy to launch across social, AI-generated content, and creative production End-to-end campaign management: Drive full lifecycle execution (strategy, briefing, production, publishing, optimisation), contributing to +20–35% average engagement uplift on social campaigns (Reels / TikTok / paid-social formats) Cross-departmental coordination: Orchestrate workflows across 3–5 specialised teams (Creative, SPO, AI/CGI, Content), reducing production bottlenecks and improving delivery timelines Client management (key accounts): Act as primary contact for 5–9 strategic luxury clients, maintaining high retention and satisfaction while ensuring alignment from brief to post campaign performance analysis Business development: Contribute to pitch strategy and conversion, supporting acquisition of new accounts worth €50K–€250K+ per campaign, from initial deck to contract negotiation Operational oversight: Manage €100K–€500K+ campaign budgets, coordinating freelancers, production partners, and vendors while maintaining cost control and premium execution standards Process optimisation: Implement scalable workflows (Notion / Asana / AI tools), improving team efficiency

• • Led VEJA's global editorial and communication strategy, shaping the brand's narrative, tone of voice and message architecture across all markets and channels (digital, retail, PR, campaigns).

• • Directed multi-channel content production, including social media, newsletters, campaign storytelling, press releases, interviews and long-form features ensuring consistency, accuracy and high creative standards.

• • Developed and implemented comprehensive editorial guidelines to strengthen VEJA's brand identity and harmonise messaging for international audiences in English, Spanish and French.

• • Built and supervised the editorial ecosystem supporting major product launches, sustainability reports, collaborations and global activations, aligning content with brand values and creative direction.

• • Collaborated with Marketing, Creative, Sustainability, PR and E-commerce teams to define communication priorities, support cross-functional initiatives and ensure unified storytelling across touchpoints.

• • Managed editorial workflows, content calendars, contributors, and agencies, improving processes, timelines and quality control across global communication outputs.

• • Led strategic initiatives to elevate VEJA's brand image through long-term storytelling frameworks, thought-leadership pieces and narratives reinforcing the brand's commitment to transparency and innovation.

• • Oversaw budgets, resource planning and team coordination while driving the editorial vision and supporting the growth of VEJA's communication capacity internationally.

• • Delivered courses in English on fashion media, marketing communication and brand strategy, translating complex concepts into clear, actionable frameworks for international student groups.

• • Taught campaign development and event communication, guiding students in building audience-focused narratives, content strategies and multi-channel messaging.

• • Supervised the development and refinement of communication materials, strengthening students' editorial structure, storytelling skills and clarity of expression.

• • Designed and led practical workshops to enhance written and verbal communication, fostering adaptability, cultural sensitivity and confidence in professional communication settings.