Joe Sayar

From Beirut to Tours via Dubai, Manchester, and Paris, I’ve spent my life navigating between cultures, languages, and ways of doing business.

An engineer by training, MBA graduate, and ICF-certified coach, I help industrial SMEs and mid-caps (ETIs) win their export markets without hiring a full-time executive.

After 14 years in business development (including 7 years in Dubai), I sold millions in fixings and power tools, visited thousands of construction sites, and lead hundreds of technical as well as commercial trainings.

Today, I transfer this hands-on field expertise to SMEs that want to:

• Structure their export strategy (priority markets, competitive landscape, adapted offer, etc.)

• Launch concrete actions (distributor/agent prospecting, first contracts, qualified pipeline)

• Build autonomy (internal processes, team coaching, handover to a future in-house role)

My model: Fractional / Outsourced Export Director

Specialties: Middle East / GCC (local network + cultural intelligence), B2B technical sales, solution/value selling, executive coaching.

Trilingual: French / English / Arabic.