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Jean V.JV

Jean V.

Fractional Commercial Lead | Retail & FMCG

870 €/jour
Bruxelles, BE
15 ans et +

Délai de réponse moyen : 1h

À propos de Jean

Need a fast replacement or extra support in your sales or retail team?

I step in quickly as Key Account Manager, Sales Manager or E-commerce Manager to ensure continuity and drive performance.


15+ years of experience across FMCG, DIY, construction and mass retail, working with leading retailers such as Carrefour, Colruyt, Delhaize, Lidl, Brico, Hubo, MediaMarkt, Kruidvat, Amazon and Bol.


Strong expertise across B2B, B2C and omnichannel environments, with a deep understanding of retail, wholesale and e-commerce dynamics.


What I deliver:
• Key account management & annual negotiations
• Trade marketing (promotions, activations, shop-in-shop, in-store demonstrations)
• Category management & planograms optimization
• Pricing strategy & margin optimization
• Sales team takeover, structuring and performance management
• Go-to-market & channel development


Hands-on, versatile and results-driven, I focus on fast execution and measurable impact.
  • Français

    Bilingue ou natif

  • Néerlandais

    Bilingue ou natif

  • Anglais

    Bilingue ou natif

  • Allemand

    Capacité professionnelle limitée

Accepte de travailler sur site
Bruxelles (jusqu’à 50 km)

Expériences

  • Royal Canin (Mars)
    Senior Key Account Manager
    GRANDE DISTRIBUTION
    octobre 2025 - mars 2026 (5 mois)
    Zaventem, Belgique

    Senior Key Account Manager – Royal Canin (Mars) | BELUX

    Managed 7 key retail accounts and led 2026 annual negotiations (pricing & trade terms).
    Defined commercial strategy, drove activations and ensured business continuity.
    Senior key account management Forecasting Négociation commerciale Contrats Promotions
  • Wonderbox
    Head of Retail | Team Leadership (Field Sales, KAM & Trade Marketing)
    GRANDE DISTRIBUTION
    octobre 2016 - mai 2025 (8 ans et 7 mois)
    Bruxelles, Belgique

    Ownership of BELUX Retail P&L across 15 key accounts and 1,500+ stores

    Management Team Member

    • Led national contract negotiations with major retail chains
    • Won new national listings (Lidl, Colruyt, Kruidvat, Trafic)
    • Delivered +8 pts market share growth across key retail channels
    • Defined pricing architecture and promotional framework
    • Increased shelf space and category visibility across leading retailers
    • Managed and developed a commercial team of 6 FTE (KAM, Trade Marketing, Field)
    • Rolled out large-scale brand activations: displays, animation campaigns, pop-up stores
    • Implemented Retail CRM & RFID inventory automation
    • Established direct API integration with key retail partners
    Senior key account management Sales Manager Trade Marketing Manager Sales team management category management
  • NIKO (Switches and smart home solutions)
    KEY ACCOUNT MANAGER DIY
    GRANDE DISTRIBUTION
    février 2009 - janvier 2015 (5 ans et 11 mois)
    Saint-Nicolas, Belgique

    Managed and developed national DIY key account portfolio

    (P&L responsibility – distributors, retailers, e-commerce & wholesalers)

    • Led strategic negotiations and commercial expansion plans
    • Expanded SKU range from 50 to 300 per store across 500+ shops
    • Introduced demo & information panels in 300+ stores, driving +40% turnover uplift
    • Delivered +30% turnover growth through range optimisation and retail activation
    • Structured go-to-market strategy for home automation launch
    • Successfully onboarded and launched a second national distributor
    Key Account Manager Channel Manager Trade Marketing : POS Material - Shop in Shop Forecast Go-to-market strategie (GTM)

Recommandations

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Formations

  • Finance & Management
    V.L.E.K.H.O.
    2005
  • Digital Marketing (Certification)
    I.C.H.E.C.
    2018
    Digital Marketing (Certification)

Compétences

Catégories