Jeanne Degayffier

Building bridges between China and Europe: Working with both Chinese and European industrial companies, to create the connections, build the trust, and open up opportunities.

• ▪ Led business development in North and West Africa, including distributor identification, market visits, partnership negotiation and onboarding, resulting in the launch of a distribution agreement generating ~USD 2M in the first year.

• ▪ Acted as the main support in account management for major industrial clients, coordinating site visits and technical alignment with engineering teams for a flagship project in Singapore with a premium asphalt producer, successfully selected over Western competitors, and multi-country cement and concrete projects in Egypt, Algeria and Morocco (~USD 1M each) for a Western global leader key account.

• ▪ Enhanced digital marketing for Western markets by redesigning the website, improving chatbot lead capture, and working with the Chinese marketing team to translate technical specs into client-focused commercial messaging; social media engagement tripled.

• ▪ Conducted cross-cultural training workshops to align Chinese teams with international client expectations and communication norms.

• ▪ Developed legal strategies aligned with business goals, reducing operational and reputational risks during rapid g rowth (workforce tripled).

• ▪ Led legal due diligence for expansion into 20+ countries in 18 months, ensuring local compliance.

• ▪ Created interactive visual training modules to clearly convey compliance principles and enable proactive risk management by sales and operations teams.