Iulia H.

• Lead and coordinate design activities across multiple teams, ensuring alignment with overall project goals and design consistency.

• Oversee the implementation and adoption of the design system across various regional teams.

• Provided expert guidance on design system implementation and best practices.

• Engaged with stakeholders to gather feedback and iterate on the design system.

• Ensured consistency and quality across all design outputs by monitoring adherence to the design system.

• Accessibility standards ensuring accessibility for users with diverse needs.

• Proficient in leveraging behavioral design techniques to influence user behavior and improve user engagement.

Milestones

• Design System becomes WCAG 2.0 AA Compliance in Dec 2022

• Local Design System turns into Santander Global Design System available in

over 15 countries over the world in April 2023

• In 2024, Santander has been named Most Innovative Bank in the world by

the Banker – Innovation in Digital Banking awards.

As a Product Owner at a bespoke wood company, I managed client relationships, gathered detailed project requirements, and translated them into clear briefs for the creative and production teams. I ensured alignment between client expectations and design execution, overseeing project timelines, approvals, and final delivery to meet high standards of craftsmanship.

• Collaborating with creative studios on art direction and project management for global branding and digital projects

• Defining creative visual concepts and brand strategies to reach a specific audience

• Defining goals, generating workflows and users journey

• UX and interaction design research

• Building specific skilled teams [list of collaborators and head-hunting]

• Assisting and directing photographers on photoshoot • Emailing campaigns and landing pages for Ad Ops

Some clients : ELLE [France], Novotel, Azul Recreo, Alex Mora Studio, Hunky Dunky, Petit Bateau, H&M, Aigle Azur, Etam, Absolut…