Iman Ouichou

Assisted in the development and execution of 360° marketing campaigns, ensuring brand alignment across print, digital, and retail activations. Created and managed content for digital platforms, including campaign visual boards and product storytelling materials. Conducted creative research to support the marketing team in adapting global branding strategies to regional markets. Coordinated with internal teams and external partners, ensuring seamless production and timely execution of campaign assets.

Led a team of 14 people to produce a 300-page printed guide (175,000 copies), ensuring visual and editorial consistency throughout. Designed the cover and illustrated the 2022 edition, developing a visual concept around escapismand poetic details. Defined the graphic charter and oversaw its application across media and platforms. Created marketing materials including event branding, digital content, and social media assets. Managed partnerships and sponsorships, negotiating advertising deals to fund the project. Contributed to editorial strategy and writing, participating in content development and proofreading.

Developed and implemented marketing campaigns through newsletters, social media, and website updates. Managed client and partner relations, supporting the execution of promotional events. Assisted in market research and trend analysis to refine digital marketing strategies and outreach efforts.