Iana Peiu

I help Trustpair's team during more than a year with their Brand Identity transition. In collaboration with the marketing team, an external agency and their internal Product Designer we built and integrated a new Brand Identity on all mediums (new website, social media platforms, brand identity system).

Support with scheduled and ad-hoc design for EMEA, including content for socials, events, advertising, print and other recurring activity.

As the leader of the design team at Pianity, a pioneering NFT music marketplace, I delved into the captivating realm of crypto and blockchain. My involvement spanned various aspects, including the creation of a comprehensive brand identity from the ground up, as well as the establishment of essential team processes. Joining a small team of five, we embarked on an exhilarating journey of building everything from scratch, leveraging my design expertise to craft a visually appealing and cohesive brand presence and ensuring its coherency across all communication assets. Additionally, I oversaw the product design development process, ensuring that it aligned with the brand identity and met the needs of the target audience. I played a key role in recruiting new talent to the team, utilising my expertise in design to identify and hire top-performing candidates.

Moreover, as most team members were new to the startup environment and remote work, I played a pivotal role in organizing and streamlining our operations. Working closely with the CEO, I provided valuable input in the development of a robust Notion database, which served as the foundation for effective team collaboration. Through this collaborative effort, led by the CEO, I’ve learned more about Notion databases and dived deeper into team organization within a startup setting. Drawing from my prior expertise in startups like AB Tasty, Virtuo, and Qonto, I contributed my knowledge to optimize our workflows and facilitate seamless communication among team members. This hands-on involvement in a nascent startup enabled me to navigate the ever-evolving crypto landscape while honing my skills in NFTs, brand identity, and team organization.