Description

Experte en marketing et communication avec une approche stratégique et créative. Spécialisée en influence, événementiel et personal branding, j’accompagne les marques vers plus d’impact et d’authenticité.

Langues

Anglais
Bilingue ou natif
Espagnol
Capacité professionnelle complète
Italien
Capacité professionnelle complète

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Estee Lauder Companies - Too Faced Cosmetics
Senior Manager, Social Media, Communications, and Events
MODE & COSMÉTIQUES
novembre 2017 - juillet 2025 (7 ans et 8 mois)
Paris, France
• Oversee EMEA social media, influencer relaLons, and communicaLon team to ensure global consistency in brand image and messaging.
• Lead high-visibility social markeLng campaigns, including contract management and execuLon of influencer programs.
• Define and develop global communicaLon strategies, achieving increased brand awareness across EMEA markets.
• Manage external relaLons, including crisis management, social listening, and media messaging.
• CulLvate relaLonships with press, publicaLons, and PR agencies in key markets (UK, DE, NL, FR, Scandi).
• Track and analyze campaign performance, opLmizing strategies to improve ROI and conversion rates.
• Collaborate with cross-funcLonal teams (Media, ProducLon, Advocacy) to align social media and press efforts.
Marketing d'influence Tribe Organisation événementielle
LVMH - Benefit Cosmetics
Head of PR & Influencer Marketing
MODE & COSMÉTIQUES
mai 2012 - novembre 2017 (5 ans et 6 mois)
Paris, France
• Directed PR strategies to drive brand awareness, reputaLon, and usage among key audiences.
• Secured coverage in top-Ler media outlets, ensuring consistent visibility across fashion and beauty publicaLons.
• Developed PR materials, including press releases, event presentaLons, and media kits.
• Managed local PR strategies, tailoring campaigns to meet the needs of regional markets.
• Maintained strong relaLonships with journalists and influencers, fostering long-term collaboraLons.
• Monitored and analyzed media and social coverage, delivering insights to improve outreach strategies.
Procter & Gamble
Communications Manager
MODE & COSMÉTIQUES
juin 2007 - avril 2012 (4 ans et 10 mois)
Paris, France
• Built Relationships with key media in fashion, lifestyle, and generalist outlets to enhance brand visibility.
• Created and implemented PR strategies, including briefs and compeLLve analysis.
• Partnered with local PR agencies to drive results in EMEA markets.
• Represented the company at industry events, including the Fragrance FoundaLon France (FiFi).