Emie Charpentier

▸ Lead end-to-end press trip coordination for 30+ journalists per year across 3 priority markets: North America, UK, and Germany

▸ Manage and continuously refine a network of 50+ international media contacts, ensuring accurate tiering across categories and markets

▸ Represent Les 3 Vallées at 10+ international trade shows and B2B/B2C events per year, including missions across Europe and North America

▸ Serve as primary point of contact for media requests, coordinating product loans, press kit distribution, and placement tracking

▸ Execute strategic seeding and gifting initiatives to strengthen relationships with key media, talent, and brand partners

▸ Developed and executed multi-channel PR and marketing campaigns supporting brand launches and storytelling moments

▸ Managed social media strategy and content production across platforms

▸ Tracked and compiled media coverage reports, supporting PR performance monitoring and leadership reporting

▸ Managed integrated communication campaigns across digital, print, and editorial channels

▸ Produced diverse content formats including web copy, press materials, and visual assets

▸ Coordinated with external partners and internal stakeholders to deliver on-time campaigns