À propos de Daisy
A marketing professional with 5 years of experience in FMCG and luxury sectors, specializing in integrating creative and data-driven strategies. Proven track record of delivering impactful influencer marketing, digital marketing, brand advocacy, and multi-channel campaigns. Successfully collaborated with prestigious brands such as Ferrari, Chanel, Burberry Beauty, and Davines, achieving strong market feedback and measurable results.
Anglais
Bilingue ou natif
Chinois
Bilingue ou natif
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- CotyGlobal Influencer Marketing & PRMODE & COSMÉTIQUESjanvier 2025 - Aujourd'hui (1 an et 5 mois)France• Coordinated influencer campaigns across regions, including partnerships, offline launch events, PR events, digital and print press coverage, and celebrity activations• Assisted in shaping and executing PR and advocacy strategies across makeup and fragrance• Collaborated with global teams to ensure alignment and integrated coverage across digital and print• Collaborated closely with Burberry fashion house to drive brand synergy and high-impact visibility
- CHANELStudent Consultant Internseptembre 2024 - novembre 2024 (2 mois)France• Worked with managers from CHANEL Europe's digital team on a key project (under NDA)• Applied a rigorous research methodology to develop actionable insights and propose recommendations addressing an important strategic opportunity for CHANEL
- Profex Inc.Digital Marketing SpecialistMODE & COSMÉTIQUESjuin 2021 - novembre 2023 (2 ans et 5 mois)Shanghai, ChinaBrand: Davines, Bio-Oil and frank body• Led PR activities for three brands, including liaison with magazines for media placements, press releases, product promotions, and event planning (e.g., Sustainability Event, Discovery Event)• Directed Bio-Oil revitalization campaigns and a product launch, achieving 82.6% yearly GMV growth• Responsible for monthly reports to present product sales analysis, PR highlights, social media summaries, marketing plans, etc.• Managed and executed Bio-Oil's social media strategies across Weibo, WeChat, RED, and TikTok, driving exceptional engagement: Likes (+437.5%), Collections (+1000%), Comments (+2000%), and Shares (+300%) on RED• Analyzed trends and refined communication strategy. Over 38% of collaboration posts went viral• Redefined the brand's visual and supervised photoshoots
Recommandations
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Formations
- MSc in Marketing and CreativityESCP Business School2025MSc in Marketing and Creativity (QS#3)
- Bachelor in Fashion Design and EngineeringDonghua University2020Bachelor in Fashion Design and Engineering