Caroline Ripoche

PR strategy

- Oversee the development and implementation of Messika's global PR strategy to maximize brand image and awareness.

- Manage press relations across 18 markets worldwide, overseeing 18 PR agencies and defining corporate communication strategies for digital and print media.

- Manage a team of four, establish KPIs and global PR guidelines, handle PR budgets, 15 international business trips per year.

- Supervise global PR strategy for Messika's annual fashion shows, managing press coverage, media relations, and strategic media partnerships :

+47% increase in media value (€) Year 2 vs Year 1

+76% increase in media value (€) Year 3 vs Year 2

- Lead the coordination of Valérie Messika's interviews, ensuring consistent brand messaging across top-tier international media.

Event Management

- Successfully co-orchestrated the launch of Messika’s first three fashion shows during Paris Fashion Week, in collaboration with the events team.

- Coordinate key annual events with the events team including press days, High Jewelry presentations, the Cannes Film Festival and International boutique openings.

Podcast Creation & Leadership

- Developed and lead the "A l'Instinct" podcast project, from concept to execution, reinforcing the brand's storytelling and thought leadership in the luxury industry.

Public Relations and Community Manager for Maison Michel (hatmaker), structuring of press days in Paris/ London, brand and corporate communication strategy, digital Influencers and VIPs development, feature proactivity, visit’s organization of the workshops. Press trips / events: London, Beijing, Hong Kong, Singapore, Moscow, New York, Venice, Hyères.