Candela Baixauli

Created, deployed and expanded a multichannel GTM strategy for the Spanish, French, English and Italian markets. Led outbound and inbound marketing channels: emailing, tradeshows, webinars, referral programs and social media. Attained a +14% revenue growth MoM. Launched a network of strategic partnerships and marketing actions with key stakeholders, driving +35% increase in sales. Secured a MQL pipe with €100K in ARR. From C-level enterprise clients (Novotel, Sofitel, Sushishop) to SMBs.

Owned Wooclap's end-to-end B2B demand generation strategy, building the acquisition, qualification, nurturing and conversion engine to support scalable revenue growth.

Led a demand generation team and partnered closely with Sales to align pipeline generation with business objectives.

• Built and scaled Wooclap's multi-channel demand generation engine, launching paid acquisition, conversational marketing, webinars, live demos, lead magnets, and event-driven outbound programs.

• Designed and executed the company's first B2B paid acquisition strategy, including funnel architecture, landing pages, creative guidelines, reporting dashboards, and nurturing journeys, generating 870+ leads.

• Created and scaled online and offline event programs, generating 5,000+ contacts and contributing to €260K+ in attributed pipeline.

• Led the implementation of HubSpot as Wooclap's marketing CRM, defining lead management processes, lifecycle stages, segmentation, integrations and sales handoff workflows.

• Established lead qualification, lead scoring, buyer personas and lifecycle frameworks to improve lead routing and sales efficiency.

• Built Wooclap's first lead nurturing ecosystem, creating 25 automated workflows and 122 emails to move prospects through the funnel and generate pipeline opportunities.

• Launched conversational marketing initiatives integrating HubSpot and Intercom, increasing lead generation performance by 190% YoY.

• Improved event-generated pipeline quality through outbound programs, qualification frameworks and post-event nurturing, contributing to +173% deal value growth and +96% win-rate growth YoY.

• Developed scalable growth initiatives including webinars, annual campaigns, content repurposing programs and LinkedIn-driven demand generation.

Core areas: Demand Generation, Growth, Marketing Ops, HubSpot, Marketing Automation, Paid Acquisition, Events, Lead Nurturing, Lead Scoring, Sales Alignment, Team Leadership.

Developed and executed the Northern Europe & APAC outbound strategy along with the sales team. Fueled lead generation through offline and online events: tradeshows, webinars and cold emailing campaigns. Co-organised marketing partnerships campaigns along with Zendesk, Intercom and Hubspot. Dealt with an annual budget of 500K€.