À propos de Basile
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Capacité professionnelle complète
Expériences
- NothingMarketing Director (Global)mars 2021 - Aujourd'hui (5 ans et 3 mois)London, UKTech has become both unnecessarily complex, and increasingly boring. That's why we've decided to work on Nothing. Nothing is the new venture of OnePlus co-founder Carl Pei. Backed by Google Ventures and Tony Fadell's Future Shape, the total fundraise by Nothing is $144 million till date.
- DJIHead of Brand and Business Developmentavril 2017 - mars 2021 (3 ans et 11 mois)Shenzhen, Guangdong Province, ChinaManagement• Managing 50+ staff (10+ nationalities) based in 6 offices in APAC, EU and NA Brand Management• Managed 50 Branding campaigns• Partners include: Mercedes-AMG, The North Face, Adobe, RedBull, Nike and Givenchy• 2019 projects generated 7M USD in sales (260% ROI) Digital and Content• Built a team now activating 500+ Social Media Creators/year• KOL and Digital campaigns 2019: 400M views (+97% vs 2017) - 3M USD direct sales• Supported production and licensed content from Jimmy Chin, National Geographic, Disney Studio and Netflix
- DJIContent Partnerships Managerdécembre 2015 - mars 2019 (3 ans et 3 mois)Shenzhen, Guangdong Province, China
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Formations
- Master of Business AdministrationSun Yat-sen University2013Master degree, Business Administration
- Master degree, Sales/MarketingGrenoble Ecole de Management - Grenoble Graduate School of Business2012Master degree, Sales/Marketing