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Zhenzhen YuZY

Zhenzhen Yu

China/EU Market Analyst

350 €/jour
Paris, FR
3-7 ans

Délai de réponse moyen : 1h

À propos de Zhenzhen

I help European startups/scaleups validate Chinese market opportunities — and help Chinese companies navigate European market entry — without the €50K consulting firm price tag.
What makes cross-border expansion fail?
Misreading market demand and customer needs
Underestimating regulatory complexity
Lacking local cultural context and network
Moving too fast (or too slow) without validation
What I do:
I provide structured, actionable market intelligence so you can make confident go/no-go decisions before committing significant resources.

My Services:
🎯 China Market Validation (for EU companies)
Typical delivery: 2-6 weeks
You get:
Market size and demand assessment for your specific product/service
Competitive landscape analysis (who's already there, how they position, pricing)
Regulatory and compliance requirements (especially for sustainability/tech sectors)
Distribution channel mapping and partnership opportunities
Clear Go/No-Go recommendation with next steps
Perfect for: EU startups/scaleups considering China expansion but need validation before investing heavily.

🌍 European Market Intelligence (for Chinese companies)
Typical delivery: 2-6 weeks
You get:
European market entry barriers and opportunities (by country/region)
Regulatory landscape (CSRD, ESG compliance, product certifications)
Competitive positioning and differentiation strategies
Partner and customer discovery
Localization and go-to-market recommendations
Perfect for: Chinese companies (cleantech, manufacturing, tech, EV) planning European expansion.

Why work with me:
✅ Bilingual & Bicultural: Native Mandarin speaker with European education (Sciences Po Paris, KU Leuven) and work experience across France and Belgium
✅ Practical Experience: Coordinated international projects at CEVA Logistics (CMA CGM Group) and Imerys, covering supply chain, sustainability, and commercial strategy
✅ Recent Market Knowledge: Delivered China-Europe market analysis for renewable energy and cleantech sectors.
  • Anglais

    Bilingue ou natif

  • Chinois

    Bilingue ou natif

  • Français

    Capacité professionnelle limitée

Accepte de travailler sur site
Paris (jusqu’à 50 km)

Expériences

  • CEVA Logistics (CMA CGM Group)
    Global Project Coordinator
    septembre 2023 - septembre 2024 (1 an)
    Paris, France
    Led the structured rollout of a sustainability-related operational program across 8 countries, establishing reporting cadence and stakeholder ownership, achieving 90% pilot onboarding within six months in a complex and time-constrained environment.
    •Resolved cross-department workflow inefficiencies by clarifying role allocation and communication channels across HR, Legal, Procurement, and regional teams to reduce execution delays during critical delivery phases of the project.
    •Developed structured tracking dashboards (reporting sheets) to monitor implementation progress, risks, and dependencies across regions, improving visibility and follow-up discipline in a multi-stakeholder environment.
    •Delivered supplier benchmarking and cost–benefit analysis to support procurement negotiations, contributing to a 10% cost reduction in contract negotiation phase of SaaS platform purchasing while ensuring alignment across internal and external stakeholders.
    Project Management purchaser Compliance Communication supplier evaluation
  • Imerys
    Business Strategy Analyst: Commercial Excellence
    mars 2023 - août 2023 (5 mois)
    Paris, France
    Conducted market, supplier, and customer demand analysis to support commercial strategy and purchasing decisions for sustainability-focused product lines.
    • Collaborated with portfolio managers and procurement teams to define positioning criteria, aligning product strategy with market demand and sustainability objectives.
    •Leveraged CRM-derived customer feedback and request data to assess demand maturity, informing tailored marketing strategy and value proposition refinement.
    Positioning strategy Market analysis Marketing Business analysis saleforce
  • Pali Pali
    Business Strategy Consultant
    octobre 2022 - janvier 2023 (3 mois)
    Brussels, Belgium
    • • Supported the design of client-specific CSR implementation project, aligning business objectives, timelines, and resource allocation.
    • • Delivered client-facing documentation and reports, improving clarity, decision-making, and project follow-up.
    • • Improved project preparation and internal alignment by organizing diagnostic interviews and consolidating qualitative inputs into actionable project materials.
    Reporting Business plan Corporate strategy

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Formations

  • Advanced Master's Degree
    KU Leuven x Sciences Po Paris
    2023
    Advanced Master's Degree
  • Bachelor's Degree
    Vytautas Magnus University
    2022
    Bachelor's Degree

Compétences

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