Yichuan W.

As a strategic marketing leader with 8+ yrs of experience at global powerhouses (Anker, Huawei, Harman, Michelin), I help ambitious brands scale internationally. I build Go-to-Market engines, lead cross-cultural teams, and drive measurable ROI. Based in Paris, I operate as an Independent B2B Contractor. I issue compliant commercial invoices via my French legal entity, offering a frictionless, risk-free collaboration model without cross-border employment complexities.

I act as your one-person influencer powerhouse, handling the A-to-Z lifecycle. From identifying global tech/lifestyle influencers and crafting personalized pitches, to contract negotiations, script approvals, and ROI evaluation. I secure localized endorsements that drive actual sales, not just vanity metrics.

Great products fail without cohesive launch strategies. I write Integrated Marketing Communications (IMC) proposals from scratch and drive end-to-end execution. I seamlessly align PR, social, and paid channels into one unified calendar, replicating the exact frameworks I used for Anker's successful global product launches.

Exhibiting globally but lacking reliable manpower? Having spearheaded high-pressure initiatives like Huawei's HDC Developer Conference and Michelin's retail campaigns, I handle vendor negotiations, booth operations, and on-site crisis management to ensure your events run flawlessly.

Fluent in English and Mandarin, with professional French and German. I act as your ultimate cultural bridge. I translate global business goals into actionable briefs, directly manage international agencies, and ensure your brand resonates authentically across diverse markets.

Feel free to reach out to discuss your specific needs!