Yerra Saisree

• ● Delivered AWS tech programs end-to-end, coordinating Amazon and Deloitte stakeholders and tracking certification outcomes for 30+ participants.

• ● Built and presented monthly performance reports to sponsors, enabling data-driven program planning and resource alignment.

• ● Supported acquisition through operational execution of the 'SheLovesToCode' event series, 40+ attendees per session.

• ● Managed cross-campus workflows, timelines, and communication to ensure on-time milestone delivery.

• ● Supported GTM planning for program launches, defining target audiences, coordinating messaging across channels, and tracking post-launch performance metrics.

• ● Owned SEO & CRO execution across product and category pages, contributing to €38.4K in revenue in 4 months within a €3.56M annual e-commerce environment.

• ● Identified funnel drop-offs using GA4 and translated insights into UX and content optimisations that improved product discovery and conversion.

• ● Localised SEO strategy for the French market, keyword mapping, metadata, and internal linking to increase qualified organic traffic.

• ● Drove weekly growth action plans in collaboration with product, tech, and content teams.

• ● Recovered €49K/month in organic revenue by redesigning the acquisition → conversion funnel.

• ● Increased Add-to-Cart rate by 22% through data-driven CRO on product detail pages.

• ● Improved Core Web Vitals (LCP 4.8s → 2.1s), lifting search visibility and conversion rate.

• ● Scaled international SEO across 500+ SKUs by resolving hreflang and keyword cannibalization issues.