À propos de Xinqi
Grâce à ma formation universitaire très pertinente en marketing numérique et en analyse de données, à mon expérience professionnelle cohérente en matière de collecte et d'analyse de données sur des sites Web et des applications, d'analyses et de rapports de données de performance marketing, de A/B tests axés sur la conversion et à mon expérience pratique de l'utilisation d'outils d'analyse et de TMS, combinée à mes compétences en gestion de projets d'analyse, je suis à la recherche d'un poste de freelance dans le domaine du marketing numérique et de l'analyse du comportement des utilisateurs.
Chinois
Bilingue ou natif
Anglais
Capacité professionnelle complète
Français
Capacité professionnelle limitée
Accepte de travailler sur site
巴黎 (jusqu’à 50 km)
Expériences
- DEEZER SAWeb and App Digital AnalystCULTUREjanvier 2022 - décembre 2022 (1 an)Paris, France1. Performance data tracking and analysis: Maintained and developed tracking plans to ensure data quality; briefed and tested DataLayer variables; configured triggers and tags on GTM; built and maintained dashboards to monitor website and apps performance; identified data discrepancies and explored traffic anomalies, and fixed bugs2. User journey optimization and learning: Participated in bi-weekly conversion-oriented AB/X tests on the website and apps; interpreted test results into actionable insights to support product updates3. Acquisition campaign support: Executed campaign setup and update on paid acquisition channels; tested and debugged campaign tracking; monitor campaign KPIs and proposed investment recommendations to optimize ROI and identify potential tracking issues4. Product development and market research: Worked with product and organic acquisition teams to add new features to website and apps; collaborated with research teams and agencies to conduct competitor benchmark analysis and user research in key markets
- DXOMARKWeb AnalystCONSEIL & AUDITavril 2021 - février 2022 (11 mois)Paris, France1. Web markerting analysis and reports: Monitored web marketing performance; sent out bi-weekly reports to support decision making2. Content marketing: Manipulated CMS tools to create and publish content for websites, emails and social media; defined promotional calendar and conducted A/B tests to optimize content engagement3. Acquisition project management: Proposed data-driven campaign suggestions to support project launch; collaborated cross-functionally, configured tracking and implemented A/B tests on advertising platforms; monitored campaign performance, proposed and implemented performance-improving suggestions4. Benchmarking and competition research: Supported Sales & Marketing teams to conduct market research and develop communication strategies; supported user tests to optimize UX
- FILAManagement TraineeMODE & COSMÉTIQUESjuillet 2019 - février 2020 (8 mois)Chengdu, Sichuan, China1. Campaign planning and on-site supervision: Initiated multi-channel events based on merchandising and sales performance; collaborated cross functionally and on-site to ensure event implementation2. CRM and data analysis: Used Power BI for SMS communication, CRM and generating sales performance reports to support decision making3. Social media management and content creation: Managed social media accounts and proposed strategies on new channels; briefed and reviewed agencies' work to meet the design concept
Recommandations
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Formations
- Master's degree, Digital Marketing and E-commerceTBS Education2022Master's degree, Digital Marketing and E-commerce
- Bachelor of Business Administration西南财经大学2019Bachelor's degree, Business Administration
Certifications
- Migrating from Universal Analytics to Google Analytics 4 (GA4)LinkedIn2022
- Advanced Google Tag ManagerLinkedIn2022