Wissame Cherfi

At Spendesk, I localize and create French marketing content for B2B audiences, with a particular focus on finance decision-makers. I work across landing pages, ad copy, and long-form assets, turning English source content into French that feels natural, precise, and market-ready. I also manage content workflows end to end, collaborate with designers and marketing operations, and refine AI-generated copy to ensure a high level of editorial quality.

I support Lenovo France via Webidoo (Advertising Agency) by localising, creating, and transcreating both marketing and product content for the French market—from social campaigns and product pages to technical assets like setup guides and user manuals. Beyond copywriting, I work closely with the CDM to streamline internal processes around content production, feedback, revisions, and cross-team communication. Thanks to my experience, I was brought in not only for overlooking all things French copywriting, but also to help improve operational efficiency and ensure high editorial standards across the board.I support Lenovo France via Webidoo by localising, creating, and transcreating both marketing and product content for the French market—from social campaigns and product pages to technical assets like setup guides and user manuals. Beyond copywriting, I work closely with the CDM to streamline internal processes around content production, feedback, revisions, and cross-team communication. Thanks to my experience, I was brought in not only for overlooking all things French copywriting, but also to help improve operational efficiency and ensure high editorial standards across the board.

I recently completed a short-term project for VML Spain (Advertising Agency), where I worked on two television commercials (TVCs) for Burger King France. My primary responsibility involved transcreation of the original content into French, ensuring that the messaging resonated culturally and linguistically with the target audience. This task required a deep understanding of both the brand's identity and the nuances of the French language to maintain the original intent while adapting to local preferences.