WSÀ propos de Wendy
Marketing professional with over 10 years of experience in integrated marketing strategies, brand developement and event management. Expertise in strategic marketing and digital marketing techniques is possessed. Key achievements include organizing more than 20 events, generating over €3M in new business opportunities, and enhancing promotional engagement by 10% through effective campaign management.
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Espagnol
Capacité professionnelle limitée
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- Evident ScientificRegional Marketing Manager, Campaign & Content Marketing Managerjanvier 2020 - juillet 2024 (4 ans et 6 mois)Field : Industry & Life Sciences- Led the organization of more than 20 events (trade shows, conferences, webinars) generating more than 3 M of new business opportunities in the funnel.- Plan and implement integrated marketing activities (e.g., e-mailings, advertisements) in the region, aligned with the EMEA campaign/activity plan to support strong brand positioning and ensure consistent marketing messages.- Increased sales effectiveness by utilizing region-wide marketing content and sales material.- Maintained accurate marketing data by supporting CRM and online database entries for around 800 customers.- Monitor and report budget and action plans for marketing activities.- Measure, analyze, and report the effectiveness of all locally executed marketing and communications campaigns, as well as events, against ROI and KPIs.- Boosted lead generation by proposing improvements enhancing customer experience.• Campaign & Content Management for NDT (Non-destructive testing - since 2022) :- Develop communication strategies and media mix for integrated marketing campaigns and product launches for NDT solutions across EMEA.- Oversee PPC and social media campaigns.- Steer, execute, and evaluate around 5 EMEA marketing campaigns and launchcommunication activities per year for NDT (Non-destructive-testing) range.- Plan and produce high-quality content in close collaboration with product marketing managers, customers and external agencies.
- DiverseyPortfolio Manager Consumer Brands, Building Care & Personal Carejanvier 2014 - décembre 2019 (5 ans et 11 mois)Val de Fontenay, Fontenay-sous-Bois, FranceField : Chemistry- Develop and manage the online and offline marketing strategy for Unilever's portfolio, including Consumer Brands and international ranges in Building Care and Personal Care (B2B).- Oversee product innovation launches and the implementation of the marketing mix.- Construct and monitor the Sales and Marketing plan, setting goals, actions, marketing tools, ROI, and tracking allocated budgets.- Boosted promotional engagement by 10% through effective management of direct and indirect sales promotional operations and distributor incentives (Channel only).- Implement media plans and create online and offline media tools: CRM, socialnetworks, POS, flyers, advertisements.- Organize trade shows/events.- Implement a digital strategy for the website: www.proformula.com.- Analyze and optimize the website using Google Analytics/KPI tracking(SEO/SEA/Facebook-LinkedIn Ads optimization through an agency).- Set up products for a Pure player (Amazon) and create customer brand pages.- Managed a team of three people, overseeing daily operations and ensuring project success.- Designed, organized, and delivered client training programs to enhance productadoption and customer satisfaction.
- DiverseyTrade Marketing Representativeseptembre 2013 - janvier 2014 (4 mois)Domaine : Chimie- Mise en œuvre, suivi et gestion des promotions et des incitations avec les distributeurs.- Création de supports médias et d'outils d'aide à la vente.- Soutien à la formation de la force de vente et des distributeurs.- Traduction de présentations internationales.Field : Chemistry- Implementation, monitoring and management of promotions and incentives with distributors.- Creation of media and sales support tools.- Training support for the sales force and distributors.- Translation of international presentations.
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Formations
- Master of ManagementSKEMA BUSINESS SCHOOL2013Master's degree in Marketing & Management
- Bachelor of ManagementUniversity of Paris-Est2010Bachelor's degree Management