Weichao Li

• Improved and initiated new model pricing methods and undertook 4 new model launch pricing: Pulsar, Infiniti Q30, New Navara and New Micra

• Communicated with 3 European Regional Business Units (RBUs) and all Nissan export markets (Middle East, North and Latin American, and etc) with headquarter pricing strategy

• Organized Annual price move and communication, accounts for 7 Million revenue increase with 200K parts price change

• Cooperated with Roland Berger consultancy on Smart Pricing project and use it for restructuring the pricing scheme for Nissan Middle East markets

• Conducted pricing survey and made use of the results in annual price move

5 Million Euros Annual Revenue with 6000+ articles sold

• Conducted market and pricing survey and proper promotion scheme

• Constructed product portfolio and matching (Lookbook, show and Vente Privée)

• Supervised budget, Cashflow and P&L and analysed financial results for planning

5000+ Registered Clients

• Developed Digital Marketing Tours: Weibo, Live Platform, Wechat and etc.

• Improved customer journey: Suggestion, Purchase, Logistics and Aftersales

• Built Customer Database for personalization and CRM

• Eased the payment channel

10+ Brands and suppliers in 5 countries

• Sought Cooperation opportunities with flagships, shopping malls, showrooms and franchisers in France, Germany, Italy, Spain, Ireland and China.

6 Team members

• Managed team members in Paris, Hong Kong and China

• Created employee Journey (Training, Team Building, Bonus Scheme and etc)