Description

Fondateur de Mister Brown Consulting, j’accompagne depuis plus de 30 ans des marques emblématiques dans les secteurs de la beauté, du luxe, de la grande consommation et de l’hospitalité (Guerlain, Lancôme, Paco Rabanne, Fekkai, Calvin Klein, Mama Shelter…).

Je les aide à gagner en clarté, en différenciation et en impact durable, en alliant stratégie de marque, innovation, engagement consommateur et activation 360°.

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Français
Bilingue ou natif
Allemand
Capacité professionnelle limitée
Espagnol
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km), Rennes (jusqu’à 50 km)

MISTER BROWN CONSULTING
FOUNDER & CEO
janvier 2025 - Aujourd'hui (1 an et 5 mois)
Building Brands and Accelerating Growth -
 Brand positioning: How to stand out in a saturated market?
 Launch strategies: Approaches to maximize the impact of a product or service launch.
 Digital and social media: Optimizing online presence and creating an effective digital strategy.
 Product innovation: Identifying and developing relevant innovations for your market.
 Communication strategies: Crafting impactful messages to engage your target audience.
 Customer experience: Strengthening loyalty and improving customer relationships.
 Crisis management or turnaround strategies.
 Marketing strategy workshops.
 Coaching for marketing teams or executives.
 Marketing and strategy courses based on case studies.
ACCOR / MAMA SHELTER
CHIEF MARKETING & COMUNICATION OFFICER
HÔTELLERIE
juin 2020 - décembre 2024 (4 ans et 6 mois)
Paris, France
 Mama Shelter is a collection of lively, unique and quirky places around the world, that welcome and are open to all. It boasts 1813 rooms, 13 restaurants and 1170 employees in 12 cities and 7 countries.
 Development of all strategic corporate brand assets (brand strategy, positioning, values, mission, multi-channel 360 brand assets and brand identity).
 Head of Social Media and Influencers strategies.
 Definition of post-COVID strategy country by country including communication on safety measures and development of specific tools in a different context – how to make consumers come to hotels and restaurants when no one is travelling?
BLUE MISTRAL / FEKKAI & BASTIDE
CHIEF BRANDS OFFCIER
septembre 2019 - mai 2020 (8 mois)
New York, NY, USA
 Lead strategic 5Y brand positioning and evolution for both brands for current and emerging products.
 Development of all strategic corporate brand assets (brand strategy, positioning, values, mission, multi-channel 360 brand assets and brand identity) for both brands.
 Responsible for all our NPD initiatives (consumer research, benchmarking, concept, lab brief, formula development and testing, packaging, regulatory and compliance) for all categories and regions.
 Develop and lead a pool of internal and external talents (consultant, brand agencies) to support the timely execution of these initiatives.
 Exposed to senior executives at Cornell Capital (private equity fund) and leading role in Board Meetings.

Consulter toutes les expériences de Vincent

Soyez le premier à recommander Vincent

Contribuez à la réussite de ce freelance en partageant votre expérience de collaboration avec lui.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

S’inscrire pour les voir

MAI Master
KEDGE Business School
1991
MAI Master
ESG (Ecole Supérieure de Gestion)
1990
ESG (Ecole Supérieure de Gestion)

Vincent Brun

Strategic Marketing, Brand & Innovation

À propos de Vincent

Expériences

Recommandations

Ces profils de freelance correspondent également à vos critères

Formations

Compétences

Catégories