Victoria Aristova

Marketing and PR Strategist (B2B)

Responsible for developing and executing comprehensive communication and content strategies to ensure brand positioning and drive market growth for 20+ brands across Russia and the CIS.

• Designed and executed targeted content strategies, including style guides, press releases, and B2B materials, tailored to the unique needs of 20 brands.

• Multi-regional studies on brand awareness to assess growth potential. Targeted analysis of K-pop and Chinese animation trends, identifying partnership opportunities. Successfully established four long-term partnerships.

• Managed social media accounts, optimized website content, and developed landing pages using AI tools (ChatGPT, Midjourney, etc.), producing an average of five articles weekly and launching 12 websites in a year.

DigitalPR and Marketing Manager

• Developed and executed digital and content strategies for the launch of 10 new collections and technologies, enhancing brand presence and driving consumer engagement in the Russian market while aligning with global objectives and regional priorities.

• Directed the creation of impactful content that aligned with The North Face's global positioning.Managed collaborations with 37 ambassadors , including athletes and celebrities.

• Utilized social media analytics and market insights to monitor brand health and refine content performance. Customer engagement was increased by 70– 120%.

Led communication initiatives to strengthen brand presence, foster partnerships, and enhance community engagement through education programs, e-commerce, and merchandising strategies.