Description

Marketing Manager | 15 yrs in FinTech/Ads/startups

My efforts helped generate $30M in revenue (Q4 ‘24)

Summary:

Experienced manager with a 15-year background in FinTech, MarTech, SaaS, and startups.
I’ve led product development, managing everything from product vision and strategy to roadmap execution, experiments, and KPI reporting.
I apply a strategic, analytical, and creative approach to goal setting, driving growth, solving complex challenges, and achieving objectives.

Skills:

Management: Roadmap prioritization, hypothesis A/B testing, technical requirement frameworks.
Web analytics and mobile attribution: Google Analytics, Appsflyer, Branch and Adjust.
Performance marketing & user acquisition: Google, Meta, TikTok, Youtube, influence marketing, etc.
Marketing and CRM automation: OneSignal, Braze, HubSpot, Marketo, Zapier, Amo, Bitrix24, etc.

More about me:

— I live in Paris, ready to work remotely. My family is from Ukraine, and we have a residence permit to stay in Europe.

— I have my own course Marketing Project Manager on Udemy

— Hobbies: Founder/frontman of the rock band @ARCHETUNE and @FreddyAndTheNeighbors

— My Instagram @beefeatter

More Case Studies in my notion account

Domaines d’expertise

Langues

Russe
Bilingue ou natif
Français
Notions
Anglais
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Leverage (Dubai, UAE)
Marketing Manager with 15+ years in FinTech, MarTech, SaaS & startups
AGENCE & SSII
septembre 2022 - Aujourd'hui (3 ans et 9 mois)
Dubai City, Émirats arabes unis
● My efforts helped MoreShow generate $400,000 in revenue. CASE STUDY: https://bit.ly/MoreShow;
● My strategy attract Focus 3,035 deals, earning $1.83M (Sep '22-Mar '23). CASE STUDY: https://bit.ly/FocusDashkiev;
● My strategy helped OrthoLike attract 1,800 deals & $70K. CASE STUDY: https://bit.ly/CaseOrthoLike
● My work helped Exchange24 attract 600 new customers monthly. CASE STUDY: https://bit.ly/CaseStudyEx24;
● Helped SvoiOkna (uPVC windows) enter new markets and attract new customers. Results: 5,000 clients, $3.7 million in revenue. CASE STUDY: https://bit.ly/UpvcWindows;
● Attracted 250 clients, generating $360,000 in revenue for Oka Doors with a $12,000 budget. CASE STUDY: https://bit.ly/4h1iyeb
● Introduced ViceKeeper (domestic staffing) to the international market, built a marketing and sales team, and audited the work of the current marketing and sales team. Results: 2X increase in requests for nanny and housekeeper services (from 196 to 330/month), 2X decrease in cost per lead and CAC (from $15 to $6.91 and from $30 to $13, respectively);
● Launched an advertising campaign for Apple Real Estate (luxury real estate in Dubai) in the international market. Results: 48 clients in one month with an average CAC of $246.67;
● Launched the promotion of the Regolith.pro project on the international market (ecosystem of financial and investment instruments). Results: 19 customers per week with an average CAC of $60;
● Launched a performance marketing campaign for the Select Furniture brand in the UK (bespoke furniture in London). Results: 48 orders per month with a CPL of £95.00 and an average check of £5000;
● Developed marketing strategy for SerbWine (Serbian wineries tours). Results: 30 leads per week with an average CPL of $10 and 40% conversion to booking;
● Built integrated marketing for INNOCAMP company (children's IT camp from CIS and Turkey). Results: 180 customers per month with an average CAC of $250 and an average check of $2,500.
Project Management Facebook Marketing Content marketing Marketing Instagram Marketing Email marketing LinkedIn Marketing Twitter Marketing Communication Social media Google AdWords Google Tag Manager Instagram influence marketing
PJSC Sberbank
Growth Product Manager
BANQUE & ASSURANCES
septembre 2020 - septembre 2022 (2 ans)
Moscow, Russie
As of 2014 it was the largest bank in Russia and Eastern Europe, and the third largest in Europe, ranked 60th in the world (The Banker's Top 1000 World Banks ranking). Ranked 51st in the Forbes "Global 2000" world ranking of public companies

— Increased the number of users of the bank's website by 80% in 5 months thanks to improvements to the product's UX/UI and customer support mechanics in the voice assistant SberSalut;
— Launched the product "Sbercard for Retired Persons" from scratch in 2 months, which allowed to attract 200 thousand new clients per year, 80k+ subscribers and grant 15,000+ additional loans;
— Launched “SberDeposit for Seniors” product in 1 month, attracted 57,000 new customers for the new product;
— Raised on 40% amount of paid installs with healthy LTV/CAC in 4 months due to adjustment of AppsFlyer attribution, proper budget management of FB, Google and ASA;
— Introduced the end to end framework for profitable acquisition from influencers and partnerships which led to 10% of new users uplift in 3 months;
— Produced a comprehensive analytical system to support growth marketing with transparent channels attribution: organic, paid & user referral in 2 months;
— I created and optimized 10 ideas for growth with big data, reducing customer churn by 10 percent;
— I also created hypotheses and conducted A/B tests, which resulted in a 15 percent increase in user conversion on the website.
Growth hacking Google Analytics Programmatics Facebook Marketing TikTok Google AdWords Social media
PJSC Sberbank
Brand Manager
BANQUE & ASSURANCES
septembre 2017 - septembre 2020 (3 ans)
Moscow, Russie
— Launched a non-profit product "SberVmeste Charity Service" in 1 month and attracted 594,000 new clients. As a result, NGOs received 13.2 million euros and Sber's rating as a socially responsible company increased by 7 percent;
— Launched the #ICANDOIT social project, unparalleled in Russia and Eastern Europe, which develops services for people with disabilities. As a result the number of clients increased by 1.5 million during 2 years, and the bank's social responsibility rating grew by 4%;
— For the first time since 2014, the Bank became a partner of a major sporting event as a sponsor of the Russian Paralympic team. As a result, the social responsibility index increased by 5%;
— The company has repeatedly become a finalist and won at festivals in the categories POSITIVE CHANGE / ESG / NPO (Effie, Red Apple, etc.).
Bank SEM SEO Branding Video production Instagram Marketing Social media Digital communication Community management Communication Brand content data driven brand marketing brand management