Description

I believe the most powerful brand stories in beauty stem from science and proof. The job is to make it feel as urgent, human, and culturally fluent as it is clinically true.

Over 15 years, I've led brand strategy, creative strategy, and content for some of the most credentialed names in skincare and beauty: Cetaphil, SkinCeuticals, CeraVe, Dove, Olay, Neutrogena, Nexxus across APAC, North America, and Europe. I specialise in brands where the product truth is real but the story hasn't fully caught up with it yet.

My work sits at the intersection of strategic clarity and creative edge. I develop brand positioning, campaign platforms, and content systems that connect dermatological rigour with genuine consumer desire to increase share of influence (brand love) and bottom line (brand ROI).

Fluent in English and French. Lived and worked across Southeast Asia, North America and Europe.

Langues

Anglais
Bilingue ou natif
Français
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Lyon (jusqu’à 50 km)

Not Your Agency
Founder & Creative Director
AGENCE & SSII
novembre 2025 - Aujourd'hui (9 mois)
Paris, France
Content, Strategy and creative for brands and agencies that have science and innovation in their DNA.
Vulgarisation scientifique intelligence artificielle Conception rédaction Communication 360° Planning stratégique
Zorba Group
Global VP of Content & Social Media
RÉSEAUX SOCIAUX
novembre 2025 - Aujourd'hui (9 mois)
Paris, France
Brand Strategy & Content Systems: designing the frameworks, content systems, and brand strategies that help science-led beauty brands win on social media (SkinCeuticals, Cetaphil, La Roche-Posay)
Global Division Launch: building Zorba's Social & Influencer Marketing division from zero across APAC, EMEA, and North America, targeting $1M P&L in Year 1
AI-Enabled Workflows: developing content production systems that cut cycles without compromising brand integrity, reducing costs and timelines by 30%
International Network Build-Out: Scaling a global ecosystem of 25 freelancers, creators, and specialist partners to support agile, multi-market delivery.
Zorba Group
Sr Director Brand, Content and Creative Strategy North America
AGENCE & SSII
octobre 2022 - octobre 2025 (3 ans)
Toronto and East York, ON, Canada
Brand, content & Creative Strategy: led brand positioning, campaign platforms, and content strategy for science-led beauty and personal care brands that materialised into key enterprise partnership deals (L’Oréal, Unilever, Colgate-Palmolive, P&G)
Key Brands: Cetaphil, Dove, Olay, Nexxus, Colgate, Thayers
Market Build: launched and scaled Zorba North America from zero to 20% of global revenue in Year 1
Team Leadership: built and led a 7-person cross-functional team and the regional operating model

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Master of science
INSEEC
2014
Digital Marketing & e-Business
Bachelor of Arts
Université Nice Sophia Antipolis
2011
Information, communication & creative thinking

Thomas Bertossi

Content, strategy & creative (beauty & innovation)

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